PROSPECTS AND OPPORTUNITIES
Continuing growth over forecast period
Deodorants will register modest constant value and volume growth over forecast period. Brands will continue to innovate to keep consumers engaged, with advanced formulations with more natural ingredients and also with a greener profile.
Consumers continue to be price sensitive
Though it is hoped that inflation will continue to fall, there are potential headwinds over the forecast period, such as the possible negative impact of a global trade war. As such, while consumers will look for quality, they will continue to be price sensitive.
Focus on clean ingredients and effectiveness
Consumers will be increasingly conscious of what ingredients are in deodorants and will look for natural ingredients, along with aluminium free. A current example of an aluminium-free offering is Dove Cocoa & Hibiscus.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Serbia?
- Which are the leading brands in Serbia?
- How are products distributed in Serbia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Serbia - Category analysis
KEY DATA FINDINGS
Roll-ons register highest value growth
Beiersdorf holds on to strong lead
E-commerce registers highest value growth
Continuing growth over forecast period
Consumers continue to be price sensitive
Focus on clean ingredients and effectiveness
Beauty and Personal Care in Serbia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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