Sales of deodorants are projected to continue rising steadily over the forecast period, supported by a combination of structural and behavioural shifts. Deodorants are still perceived by many Moroccan consumers as semi-luxury items rather than daily essentials, meaning the category retains considerable room for growth.
Over the forecast period, deodorant manufacturers are expected to increasingly focus on multi-functionality, with an emphasis on antiperspirant protection and skin care benefits. Moroccan consumers are showing rising interest in products that combine multiple actions in a single application, especially those that promise long-lasting protection and sensitivity to skin.
Innovation in deodorants is likely to focus increasingly on skin sensitivity and advanced performance technologies. Dermatologically tested products – often positioned as “dermo deodorants” – are beginning to emerge more visibly in the Moroccan market and are expected to see rising demand.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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