PROSPECTS AND OPPORTUNITIES
Deodorants to benefit from urbanisation and growing use as fragrance substitutes
Sales of deodorants are projected to continue rising steadily over the forecast period, supported by a combination of structural and behavioural shifts. Deodorants are still perceived by many Moroccan consumers as semi-luxury items rather than daily essentials, meaning the category retains considerable room for growth.
Multi-benefit formulations to dominate future product development
Over the forecast period, deodorant manufacturers are expected to increasingly focus on multi-functionality, with an emphasis on antiperspirant protection and skin care benefits. Moroccan consumers are showing rising interest in products that combine multiple actions in a single application, especially those that promise long-lasting protection and sensitivity to skin.
Dermo-formulations and sensor technology to enhance premium appeal
Innovation in deodorants is likely to focus increasingly on skin sensitivity and advanced performance technologies. Dermatologically tested products – often positioned as “dermo deodorants” – are beginning to emerge more visibly in the Moroccan market and are expected to see rising demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Morocco - Category analysis
KEY DATA FINDINGS
Hot climate and daily routines support sustained growth in deodorants
Nivea maintains leadership as competition intensifies
Expansion of retail channels boosts availability and access
Deodorants to benefit from urbanisation and growing use as fragrance substitutes
Multi-benefit formulations to dominate future product development
Dermo-formulations and sensor technology to enhance premium appeal
Beauty and Personal Care in Morocco - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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