COMPETITIVE LANDSCAPE
Sigma Alimentos leads with Café Olé brand
Sigma Alimentos SA is the leading player in RTD coffee in Guatemala, underpinned by its imported Café Olé brand. In 2025, the brand continued to drive engagement through promotional initiatives, including multipack offers at competitive prices.
Cacaolat maintains resilience in a stagnant landscape
While RTD coffee has experienced overall stagnation, the imported brand Cacaolat from Damm SA has shown the greatest resilience, particularly with variants such as Mocha Coffee. The brand emphasises an indulgent positioning and competitive pricing strategy relative to the leading players.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Guatemala?
- To what extent are health considerations impacting consumption of RTD Coffee in Guatemala?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Guatemala?
- Which are the leading brands in RTD Coffee in Guatemala?
- What potential exists for multinational or domestic soft drinks companies to expand in Guatemala?
- How are products distributed in RTD Coffee in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Guatemala - Category analysis
KEY DATA FINDINGS
RTD coffee remains niche, convenience-driven category
RTD coffee registers weak performance, despite strong coffee culture
Limited availability of sugar-free alternatives
RTD coffee will face challenges in connecting with local consumers
Functional positioning could boost consumer interest
Effects of climate change could drive demand for cold drinks, including RTD coffee
Sigma Alimentos leads with Café Olé brand
Cacaolat maintains resilience in a stagnant landscape
RTD Coffee shows limited distribution beyond supermarkets
Forecourt retailers emerges as strategic point of sale
Soft Drinks in Guatemala - Industry Overview
Affordability continues to drive soft drinks preferences
KEY DATA FINDINGS
Modest growth as economic conditions improve but consumers remain price conscious
Continued strong demand for carbonates and bottled water
Rising demand for functional hydration and better-for-you options
Climate-driven hydration needs to support steady growth for soft drinks
Health and wellness trends will impact soft drinks preferences
Experiential beverages and AI-powered marketing will connect with young consumers
Cola-Cola consolidates its lead, ahead of local challengers
Embotelladora Centroamericana leads growth through Gatorade innovation
Small local grocers remains core distribution channel
Discounters and convenience stores gain ground
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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