COMPETITIVE LANDSCAPE
Suntory Boss maintains robust leadership in RTD coffee, thanks to being the first to launch
Frucor Suntory New Zealand Ltd maintained its robust lead in RTD coffee in 2025, thanks to the longest-standing presence of its flagship Suntory Boss Coffee brand. As an early mover, Boss effectively introduced the canned iced coffee format to the local market and rapidly secured category leadership.
Allpress Espresso benefits from leveraging its range as an extension of the café culture
Allpress Espresso Ltd showed robust company growth in 2025, driven by its ability to translate strong brand equity from café culture into a scalable RTD proposition. The company leveraged its premium New Zealand coffee heritage as a core USP, positioning its Allpress Iced Black Coffee RTD range as an extension of the café experience rather than a conventional packaged beverage.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in New Zealand?
- To what extent are health considerations impacting consumption of RTD Coffee in New Zealand?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in New Zealand?
- Which are the leading brands in RTD Coffee in New Zealand?
- What potential exists for multinational or domestic soft drinks companies to expand in New Zealand?
- How are products distributed in RTD Coffee in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in New Zealand - Category analysis
KEY DATA FINDINGS
RTD coffee maintains double-digit growth, supported by new product innovation and wider availability
Volume sales driven by RTD coffee being cheaper than café coffee, with premiumisation supporting value growth
Local innovation polarises around two clear strategies
RTD coffee set for sustained expansion as iced formats embed all-day, on-the-go consumption
RTD coffee competition to intensify as brands sharpen their positioning and defend relevance against adjacent functional drinks
Health-led fortification to drive premium growth in RTD coffee as brands target energy, satiety and functional benefits
Suntory Boss maintains robust leadership in RTD coffee, thanks to being the first to launch
Allpress Espresso benefits from leveraging its range as an extension of the café culture
Supermarkets maintains strong distribution channel lead for RTD coffee
Retail e-commerce continues to develop from a relatively small base
Soft Drinks in New Zealand - Industry Overview
Volume sales see an uptick thanks to stabilising economic factors
KEY DATA FINDINGS
Health and wellness trends become the defining structural driver of soft drinks in New Zealand
Flavour innovation remains a critical driver of differentiation in soft drinks
Sustainability trends continue to rise across New Zealand’s soft drinks market
An ongoing positive performance driven by an improving economy and health-led trends
Future innovations will be backed by science-led claims
Distribution will become more strategic over the forecast period
Coca-Cola Amatil (NZ) Ltd maintains its overall company lead thanks to myriad strengths
Allpress Espresso benefits from translation café-style coffee into a RTD offer
Supermarkets maintains leading distribution channel place
Warehouse clubs and retail e-commerce continue to grow
Foodservice vs retail split
Fountain sales in New Zealand
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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