COMPETITIVE LANDSCAPE
Coca-Cola European Partners Norge AS consolidates its leadership through its well-regarded brand Powerade
Coca-Cola European Partners Norge AS was the leading company in sports drinks in 2025, increasing its share to just under 50%. The company’s portfolio includes the category-leading Powerade and Powerade Zero brands.
Tine AS drives momentum as competition intensifies in sports drinks
Domestic player Tine AS was the most dynamic company in 2025, recording the strongest uplift in share. The company maintains a solid position with its YT Sportsdrikk brand, the third most popular sports drink overall and the second most popular within the regular sports drinks segment.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Norway?
- To what extent are health considerations impacting consumption of Sports Drinks in Norway?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Norway?
- Which are the leading brands in Sports Drinks in Norway?
- What potential exists for multinational or domestic soft drinks companies to expand in Norway?
- How are products distributed in Sports Drinks in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Norway - Category analysis
KEY DATA FINDINGS
Growth for sports drinks is driven by health, wellness, and functional hydration
Sports drinks records growth amid health trends and regulatory scrutiny
Regular sports drinks leads category expansion with strong brand support
Sports drinks is expected to drive growth through functionality, innovation, and health trends
Alternative soft drinks are expected to remain a threat to sports drinks
Advertising restrictions may reshape marketing strategies for sports drinks
Coca-Cola European Partners Norge AS consolidates its leadership through its well-regarded brand Powerade
Tine AS drives momentum as competition intensifies in sports drinks
Discounters strengthens its role as the leading channel for sports drinks
Retail e-commerce emerges as the most dynamic channel for sports drinks
Soft Drinks in Norway - Industry Overview
Health, innovation and value drive growth in soft drinks amid shifting consumer trends
KEY DATA FINDINGS
Growth for soft drinks is driven by health-conscious choices and functional appeal
Shifts in soft drinks are driven by health trends, weather and ongoing innovation
Inflation continues to impact consumer purchasing and promotional activity in soft drinks
Rising consumer demand for healthier and functional beverages is set to drive growth in soft drinks
Potential advertising restrictions could reshape soft drinks across the forecast period
Sustainable packaging and innovative designs are set to drive growth in soft drinks
Ringnes AS strengthens its leadership in soft drinks through a focus on sugar-free innovation
Lerum Fabrikker AS increases its share through innovation and sugar-free expansion
Discounters strengthens its lead as consumers appreciate a broad assortment and affordable prices
Growth for retail e-commerce is driven by demand for convenience and home delivery
Foodservice vs retail split
Fountain sales in Norway
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!