COMPETITIVE LANDSCAPE
Pepsi-Cola Products maintains category leadership
Pepsi-Cola Products Philippines remained the leading company in sports drinks in 2025 through its flagship Gatorade brand. The company reinforces its position by using sponsorships and on-ground activations at major sporting events, including Philippine Basketball Association (PBA) games, which remain an important platform for engaging sports fans.
Coca-Cola Beverages focuses on Powerade brand as SIP Plus aims to shake up the landscape
Coca-Cola Beverages Philippines, meanwhile, was the most dynamic company overall in 2025. The company has been raising the profile of Powerade, supported by the Pause is Power campaign launched in 2025, which highlights football stars Lamine Yamal and Rodrygo and focuses on the role of mental and physical preparation in achieving peak performance.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Philippines?
- To what extent are health considerations impacting consumption of Sports Drinks in Philippines?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Philippines?
- Which are the leading brands in Sports Drinks in Philippines?
- What potential exists for multinational or domestic soft drinks companies to expand in Philippines?
- How are products distributed in Sports Drinks in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in the Philippines - Category analysis
KEY DATA FINDINGS
Innovation shifts to powders as sports drinks growth stays modest
Sports drinks sees continued volume growth in 2025
Regular sports drinks prove more popular than healthier variants
Sports drinks anticipated to see steady growth supported by prevailing health trends
Health and wellness focus will shape marketing strategies
Sustainability to remain key influence on production and brand positioning
Pepsi-Cola Products maintains category leadership
Coca-Cola Beverages focuses on Powerade brand as SIP Plus aims to shake up the landscape
Supermarkets as preferred distribution channel for sports drinks
E-commerce benefits from broad offer and home deliveries
Soft Drinks in the Philippines - Industry Overview
Pricing discipline and digital engagement support soft drinks recovery
KEY DATA FINDINGS
Retail value sales rise amid stabilising prices
Affordability concerns prompt players to focus on cost to consumers
Health and wellness trends remain critical to development
Digital and technological advancements to support further growth and development
Increased competitive threat from foodservice
Sustainability concerns will continue to exert strong influence on innovation
Coca-Cola maintains overall leadership
Nestlé invests in integrated marketing strategy
Small local grocers continues as key retail distribution channel
Foodservice remains key growth driver
Fountain sales in the Philippines
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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