Competitive Landscape
Leading Manufacturers Strengthen Lead through Strategic Share Retention
Sun care in Morocco exhibited a moderately concentrated landscape in 2025, with the top manufacturer, L'Oréal Maroc, commanding a substantial 33% share. This leading position, while slightly reduced from its 38% peak in 2023, underscores the company’s sustained market influence.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Morocco - Category analysis
Key Data Insights
Steady Growth Driven by Increasing Consumer Spending and Science-Backed Awareness
Steady Growth Driven by Increasing Consumer Spending and Science-Backed Awareness
Adult Sun Care Dominates with Multifunctional Innovations
Korean Beauty and Triple-Action Formulas Reshape Consumer Choices
Moroccan Consumers to Drive Growth through Education and Innovation Adoption
Adult Sun Care to Lead with Multifunctional Dermo Products Expanding Mass Reach
Leading Manufacturers Strengthen Lead through Strategic Share Retention
Health and Beauty Specialists Dominate Distribution with Growing Offline Dominance
Beauty and Personal Care in Morocco - Industry Overview
Moroccan Consumers Focus on Beauty with Health and Skin-Focused Formulations
Key Data Insights
Moroccan Consumers Focus on Beauty with Health and Skin-Focused Formulations
Skin Care Leads Value Growth as Dermocosmetics Trends Accelerate
Brands Embracing Clean Science and Longevity Meet Evolving Consumer Needs
Consumers to Drive Shift to Treatment-Focused Products with Price Sensitivity
Skin Care to Lead with Premium and Natural Ingredient Demand Surging
Brands to Continue Adopting Natural Ingredients to Capture Evolving Demand
L’Oréal Maroc and Procter & Gamble Reinforce Leadership through Broad Portfolios and Distribution
Health and Beauty Specialists Lead Sales through
Retail E-Commerce Remains Steady Driven by Digitalisation and Social Media Influence
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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