Competitive Landscape
Anessa and La Roche-Posay Consolidate Leadership through Targeted Engagement
Sun care in Vietnam is highly concentrated, with the top two companies, L’Oréal Vietnam and Shiseido Cosmetics Vietnam, holding a combined 55% retail value share in 2025. This concentration has increased over the past five years, as L’Oréal's share rose from 25% in 2020 to 33% in 2025, while Shiseido Cosmetics, despite a decline from 28% to 22% over the same period, retained its second position.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Vietnam - Category analysis
Key Data Insights
Multifunctional Innovation Drives Robust Growth
Multifunctional Innovation Drives Robust Growth
Anessa and Social Commerce Campaigns Accelerate Digital Adoption and Brand Loyalty
Ahc Sets New Benchmarks with Skin-Friendly and Sustainable Sun Protection
Urban Youth to Drive Multifunctional Sunscreen Adoption
Sustainable Formulations and Premiumisation to Shape Future Growth
Brands Set to Harness Data-Driven Engagement to Outperform in E-Commerce
Anessa and La Roche-Posay Consolidate Leadership through Targeted Engagement
E-Commerce Outpaces Offline Retail as Digital Habits Accelerate
Beauty and Personal Care in Vietnam - Industry Overview
Digital-First Launches Accelerate Social Commerce-Driven Growth
Key Data Insights
Digital-First Launches Accelerate Social Commerce-Driven Growth
Skin Care Brands Use Science-Backed Actives to Boost Trust
Regulatory Scrutiny Shifts Influencer-Led Launches toward Trust and Compliance
Premiumisation to Reshape Consumer Routines and Spending
Social Commerce and Ingredient Transparency to Drive New Purchasing Habits
L’Oréal Strengthens Leadership as Local Rivals Remain Niche
Offline Specialists and Modern Grocers Sustain Shopper Trust and Trial
Retail E-Commerce Accelerates Value as Social Commerce Scales Launches
Retail Collaborations and Omnichannel Launches Redefine Shopper Engagement
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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