Competitive Landscape
Unilever Maintains Lead through Sustainability and Innovation
The dishwashing industry in Vietnam is concentrated, with the top four manufacturers holding a significant share of the market. In 2025, Unilever Vietnam International Co Ltd led the market with a 44% share, followed by Lix Detergent JSC with 12%, Reckitt Benckiser Group Plc with 12%, and My Hao Cosmetics Co Ltd with 8%.
Unilever and Go! Drive Innovation with Sustainable and Affordable Solutions
Innovation in the dishwashing market in Vietnam is being driven by several key trends, including private label and DTC disruption, health and wellness, and mood-boosting ingredients. Private label products from supermarkets like Go! have gained popularity due to their affordability and wide availability, with consumers appreciating their similar quality to well-known brands at lower prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Vietnam?
- Which are the leading brands in Dishwashing in Vietnam?
- How are products distributed in Dishwashing in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Vietnam - Category analysis
Key Data Insights
Go! and Lix Collaboration Drives Sales Growth through Affordability
Go! and Lix Collaboration Drives Sales Growth through Affordability
Sunlight Introduces Bio-Care Formula to Drive Health Trend
Scent Innovation Makes Cleaning More Enjoyable and Differentiated
Unilever Drives Eco-Friendly Trend with Plant-Based Innovations
Automatic Dishwashing to Outpace Hand Dishwashing Growth
E-Commerce Continues to Drive Sales with Exclusive Online Offers
Unilever Maintains Lead through Sustainability and Innovation
Unilever and Go! Drive Innovation with Sustainable and Affordable Solutions
Small Local Grocers Dominates, but Modern Retail Formats Expand Store Networks
Retail E-Commerce Drives Sales with Online Exclusives and Promotions
Home Care in Vietnam - Industry Overview
Consumers Seek Products That Provide Additional Benefits
Key Data Insights
Consumers Seek Products That Provide Additional Benefits
Healthier Formats and Ingredients Gain Traction among Consumers
Convenience and Value Drive Sales across Key Categories
Consumers Drive Growth with Eco-Friendly and Convenient Products
Local and Small Brands Lead Sustainability Trend with Innovative Products
E-Commerce and Social Media to Boost Local Brand Visibility
Unilever and Procter & Gamble Lead with Innovation
Mood-Boosting Ingredients Drive Innovation in Home Care Products
Health and Wellness Trend Fuels Demand for Natural Ingredients
Small Local Grocers Leads, While E-Commerce Gains Traction
Rapid Expansion of Retail E-Commerce
Country Reports Disclaimer
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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