COMPETITIVE LANDSCAPE
Coca-Cola leads with Aquarius and Powerade
Coca-Cola Iberian Partners SA is set to be the leading company in sports drinks in 2025, with a portfolio including the two leading brands, Aquarius and Powerade. The company’s products are present in major retailers in Portugal with Coca-Cola's distribution and negotiation power allowing for broad brand distribution and visibility.
Gatorade looking to expand distribution
PepsiCo Inc, through its distribution company, Sumol+Compal Distribuição SA, meanwhile, is set to be the most dynamic player in volume terms in 2025. Gatorade, already one of the most important brands in the category and with the distribution strength of one of the most important soft drinks companies in the market, is trying to gain distribution and share in an expanding market.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Portugal?
- To what extent are health considerations impacting consumption of Sports Drinks in Portugal?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Portugal?
- Which are the leading brands in Sports Drinks in Portugal?
- What potential exists for multinational or domestic soft drinks companies to expand in Portugal?
- How are products distributed in Sports Drinks in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Portugal - Category analysis
KEY DATA FINDINGS
Sports drinks riding growing interest in exercise
Sports drinks continues to grow as consumers become more informed about product benefits
Gyms and social media promote benefits of sports drinks
Positive developments focused on innovation
Clear legislation is essential for category evolution
Brand information and engagement with consumers key for the development of the category and brands
Coca-Cola leads with Aquarius and Powerade
Gatorade looking to expand distribution
Increasing availability in supermarkets boosts sports drinks sales
Sports drinks’ target consumers are used to shopping online
Soft Drinks in Portugal - Industry Overview
Soft drinks growing despite challenges
KEY DATA FINDINGS
Pressure on household budgets
Increasing focus on health
Further growth anticipated
Local production becoming important
Sustainability to remain a strong trend, while AI will drive new developments
Leading player offers broad brand portfolio
Red Bull expanding rapidly, while new brands target areas with strong growth potential
Supermarkets offers convenience and competitive pricing
Digital technology playing growing role in retail
Foodservice vs retail split
Fountain sales in Portugal
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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