COMPETITIVE LANDSCAPE
Quadrant-Amroq Beverages consolidates leadership through brand recognition and extensive distribution
Quadrant-Amroq Beverages SA remained the leading company in sports drinks in 2025, primarily due to the enduring popularity of Gatorade. As one of the earliest and most visible sports drinks brands in Romania, Gatorade benefits from strong recognition, widespread distribution and well-established associations with performance and athletic excellence.
Decathlon strengthens its momentum as sports participation and private label credibility accelerate growth
Decathlon SA was the most dynamic company overall in 2025. The brand benefited enormously from the rapid expansion of its sports retail network in Romania, which has made Decathlon one of the country’s most recognisable consumer brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Romania?
- To what extent are health considerations impacting consumption of Sports Drinks in Romania?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Romania?
- Which are the leading brands in Sports Drinks in Romania?
- What potential exists for multinational or domestic soft drinks companies to expand in Romania?
- How are products distributed in Sports Drinks in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Romania - Category analysis
KEY DATA FINDINGS
Active lifestyles, product diversification and health-driven choices underpin the steady growth of sports drinks
Health consciousness and an expanding sports culture drive category growth despite economic pressures
Reduced sugar sports drinks lead growth as wellness priorities reshape consumption
Sports drinks expected to continue expanding as awareness, education and product availability increase
Technological developments, digitalisation and social media engagement to shape market evolution
Sustainability and health concerns to guide product reformulation and packaging choices
Quadrant-Amroq Beverages consolidates leadership through brand recognition and extensive distribution
Decathlon strengthens its momentum as sports participation and private label credibility accelerate growth
Hypermarkets maintain leadership as consumers seek convenience, assortment and value
E-commerce grows rapidly as convenience, expanded assortment and rapid delivery attract active consumers
Soft Drinks in Romania - Industry Overview
Soft drinks performance shaped by affordability pressures and shifting lifestyle preferences
KEY DATA FINDINGS
Health-aligned beverages outperform as consumers reassess value and functionality
Deposit-Return System reshapes packaging dynamics and encourages operational efficiencies
Soft drinks demand set to rise gradually despite economic constraints
E-commerce acceleration driven by convenience, automation and omnichannel expansion
Technological investment to strengthen domestic production and supply chain resilience
Coca-Cola HBC Romania maintains leadership through scale, visibility and operational investment
Emerging beverage brands gain momentum as they diversify portfolios and leverage lifestyle trends
Hypermarkets consolidate leadership through scale, assortment and value-led strategies
E-commerce emerges as the fastest-growing channel as omnichannel players scale logistics
FOODSERVICE VS RETAIL SPLIT
Fountain sales in Romania
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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