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2026 Developments
Snacks in New Zealand is set to experience resilient value growth of 4% in 2026 to reach NZD4.3 billion, a performance that remains robust when set against a backdrop of moderating inflation and maturing demand compared to regional benchmarks. The attractiveness of this environment is reinforced by sustained consumer spending power, underpinning stable demand for snacks as part of daily routines and not merely as discretionary treats. Key dynamics are driven by a shift in how value is perceived: shoppers increasingly favour multi-packs, bulk formats, and products with functional benefits such as protein and fibre, with sweet biscuits, snack bars and fruit snacks expected to lead growth at 7% during the year. Market leaders like Mondelez and Griffins Foods maintain their advantage through broad portfolios, strong distribution, and a focus on both affordability and everyday relevance, while supermarkets dominates distribution by facilitating planned purchases and supporting both value-led and premium snacking occasions. To succeed, brands must remain agile by emphasising innovation in pack formats, balancing accessible price points with added utility, and responding to consumers’ heightened selectivity in a landscape shaped by price sensitivity, health-driven choices, and the rising importance of e-commerce for full-basket missions.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in New Zealand?
- Which are the leading brands in Snacks in New Zealand?
- How are products distributed in Snacks in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in New Zealand
2026 Developments
Key Data Insights
Resilient Growth for New Zealand Snacks Driven by Daily Routines and Value Formats
Savoury Snacks and Sweet Biscuits Outperform as Multi-Packs and Value Formats Drive Resilience
Everyday Snacking Occasions Reshape Value Perception and Boost Household Treat Moments
Chart 1 Value Sales 2021-2031
Chart 2 Value Sales by Category 2026
Retailers Set to Sharpen Price-Pack Strategies to Defend Demand and Margin
Snack Bars and Sweet Biscuits to Win Everyday Snacking by Blending Function and Affordability
E-Commerce and Health Claims to Shift Snacking From Impulse to Planned Occasions
Chart 3 Forecast Value Sales 2021-2031
Chart 4 Forecast Value Sales by Category 2026-2031
Mondelez Leverages Brand Scale to Reinforce Share Advantage
Chart 5 Company Shares 2026
Chart 6 Brand Shares 2026
Supermarkets Sustain Planned Missions as Price Sensitivity Endures
Retail E-Commerce Gains Traction through Full Basket Missions
Chart 7 Retail Channels 2021-2026
Chart 8 Economic Context for Snacks
Chart 9 Real Gdp Growth 2021-2031
Chart 10 Inflation 2021-2031
Chart 11 Consumer Context for Snacks
Chart 12 Population 2021-2031
Chart 13 Population by Generation 2026
Chocolate Confectionery in New Zealand
Key Data Insights
Chocolate Confectionery Summary
Price Study by Bank Spurs Retailers to Sharpen Value-Led Promotions
Tablets Drive Value, Followed by Countlines
Whittakers Directly Sources Ethical Cocoa to Build Brand Trust and Supply Resilience
Chart 14 Whittakers Strengthens Traceable Ghana Cocoa Sourcing to Ensure Resilient Ethical Chocolate Supply
Chart 15 Value Sales 2021-2031
Chart 16 Volume Sales 2021-2031
Chart 17 Value Sales by Category 2026
Players Set to Balance Affordability and Innovation to Sustain Growth
Tablets to Leverage Brand Loyalty and Portion Control to Maintain Leadership
Health Concerns to Drive Reformulation and Create New Opportunities for Differentiation
Chart 18 Forecast Value Sales 2021-2031
Chart 19 Forecast Value Sales by Category 2026-2031
Mondelez Reinforces Leadership as Rivals Cede Ground
Chart 20 Company Shares 2026
Chart 21 Brand Shares 2026
Supermarkets Outpace Convenience Outlets as Price Drives Channel Shift
Retail E-Commerce Gains Traction but Lags behind in Impulse-Led Sales
Chart 22 Retail Channels 2021-2026
Chart 23 Economic Context for Chocolate Confectionery
Chart 24 Real Gdp Growth 2021-2031
Chart 25 Inflation 2021-2031
Chart 26 Consumer Context for Chocolate Confectionery
Chart 27 Population 2021-2031
Chart 28 Population by Generation 2026
Gum in New Zealand
Key Data Insights
Gum Summary
Honest Gum Leverages Plastic-Free Design to Redefine Refreshment Choices
Chewing Gum Maintains Leadership as Functional Demand Outpaces Bubble Gum
Honest Gum Raises Esg Benchmarks as Sustainability Drives New Opportunities
Chart 29 Value Sales 2021-2031
Chart 30 Volume Sales 2021-2031
Chart 31 Value Sales by Category 2026
Chewing Gum to Continue Driving Demand with Increasingly Functional Positioning
Smaller Brands Expand with Sustainable Packaging as Demand Shifts
Chart 32 Forecast Value Sales 2021-2031
Chart 33 Forecast Value Sales by Category 2026-2031
The Wrigley Co Strengthens Dominance through Innovation and Distribution
Chart 34 Company Shares 2026
Chart 35 Brand Shares 2026
Supermarkets Secures Lead as Impulse and Multipack Sales Rise
Supermarket E-Commerce Platforms Expand Multipack and Bulk Gum Sales
Chart 36 Retail Channels 2021-2026
Chart 37 Economic Context for Gum
Chart 38 Real Gdp Growth 2021-2031
Chart 39 Inflation 2021-2031
Chart 40 Consumer Context for Gum
Chart 41 Population 2021-2031
Chart 42 Population by Generation 2026
Sugar Confectionery in New Zealand
Key Data Insights
Sugar Confectionery Summary
Sugar Confectionery in New Zealand Maintains Positive Momentum as an Affordable Treat
Rj's Reinvigorates Liquorice with Health-Led Positioning and New Launches
Nerds Expands with Multi-Format Gummy Clusters to Capture Everyday Snacking
Chart 43 Nerds Gummy Clusters Enters Local Market to Target Everyday Snacking
Chart 44 Value Sales 2021-2031
Chart 45 Volume Sales 2021-2031
Chart 46 Value Sales by Category 2026
Confectionery with a Natural Positioning Set to Drive Health-Led Innovation
Liquorice to Capture Further Health Momentum as Gummies Drive Value Sales
Bp Connect’S Expansion to Accelerate Impulse Purchasing and Loyalty Engagement
Chart 47 Forecast Value Sales 2021-2031
Chart 48 Forecast Value Sales by Category 2026-2031
Mondelez Defends Leadership as Rj's Licorice Narrows the Gap
Chart 49 Company Shares 2026
Chart 50 Brand Shares 2026
Supermarkets Boost Impulse Sales as Convenience Stores Accelerate Growth
Retail E-Commerce Remains Niche as Offline Channels Dominate Sales
Chart 51 Retail Channels 2021-2026
Chart 52 Economic Context for Sugar Confectionery
Chart 53 Real Gdp Growth 2021-2031
Chart 54 Inflation 2021-2031
Chart 55 Consumer Context for Sugar Confectionery
Chart 56 Population 2021-2031
Chart 57 Consumer Expenditure 2021-2031
Chart 58 Population by Generation 2026
Ice Cream in New Zealand
Key Data Insights
Ice Cream Summary
Affordable Indulgence Sustains Ice Cream Amidst Tightening Budgets
Tip Top Extends Relevance through Occasion-Led Digital Campaigns
Kapiti Elevates Plant-Based Indulgence with Esg-Driven Innovation
Chart 59 Kapiti Plant-Based Win Shows Esg-Led Ice Cream Is Moving into Premium Indulgence
Chart 60 Value Sales 2021-2031
Chart 61 Volume Sales 2021-2031
Chart 62 Value Sales by Category 2026
Multi-Pack and Tub Launches Set to Capture Cautious Household Spend
Premiumisation in Ice Cream to Rely on Local Relevance and Innovation
Plant-Based Launches to Seek Mass Appeal through Better Value and Taste
Chart 63 Forecast Value Sales 2021-2031
Chart 64 Forecast Value Sales by Category 2026-2031
Froneri Nz Ltd Retains Dominance by Deepening Household Connections
Chart 65 Company Shares 2026
Chart 66 Brand Shares 2026
Supermarkets Anchors Take-Home Ice Cream with Family Value
E-Commerce Leverages Full-Basket Missions but Remains Niche
Chart 67 Retail Channels 2021-2026
Chart 68 Economic Context for Ice Cream
Chart 69 Real Gdp Growth 2021-2031
Chart 70 Inflation 2021-2031
Chart 71 Consumer Context for Ice Cream
Chart 72 Population 2021-2031
Chart 73 Population by Generation 2026
Savoury Snacks in New Zealand
Key Data Insights
Savoury Snacks Summary
Chart 74 Key Industry Trends for Savoury Snacks
Affordability and Price-Pack Architecture Drive Resilience in Savoury Snacks
Chart 75 Format Expansion Sharpens Affordable, Convenient Snacking
Arnott’S Leverages Spicy Flavour Innovation to Attract Younger Shoppers
Chart 76 Shapes Spicy Fried Chicken Brings Flavour Innovation to Mainstream Savoury Snacks
Nuts, Seeds and Trail Mixes Outperform as Health Drives Growth
Chart 77 Value Sales 2021-2031
Chart 78 Volume Sales 2021-2031
Chart 79 Value Sales by Category 2026
Purposeful Eating and Functional Health to Drive Future Growth
Sensory Innovation and Permissible Indulgence
Embedded Sustainability and Ethical Transparency
Chart 80 Forecast Value Sales 2021-2031
Chart 81 Forecast Value Sales by Category 2026-2031
Share Gain for Arnotts Driven by Health-Focused Acquisition
Chart 82 Company Shares 2026
Chart 83 Brand Shares 2026
Supermarkets Expands Private Label to Reinforce Shopper Loyalty
Woolworths and Foodstuffs Grow Online Sales of Multi-Packs and Pantry Staples
Chart 84 Retail Channels 2021-2026
Evolving Consumer Demands Shape New Product Development
Exploring Novel Formats and Sensory Experiences
Strategic Product Launches Alter Competitive Dynamics
Chart 85 Economic Context for Savoury Snacks
Chart 86 Real Gdp Growth 2021-2031
Chart 87 Inflation 2021-2031
Chart 88 Consumer Context for Savoury Snacks
Chart 89 Population 2021-2031
Chart 90 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in New Zealand
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Resilience Amidst Price Sensitivity as Demand Continues to Grow
Griffin's Uses Pack Size and Price to Defend Affordability
Mother Earth Reframes Lunchbox Staples to Extend Usage Occasions
Chart 91 Mother Earth Reframes Snack Bars as Everyday Staples
Chart 92 Value Sales 2021-2031
Chart 93 Volume Sales 2021-2031
Chart 94 Value Sales by Category 2026
Multipack Launches and Clean Label Innovation to Capture Demand for Value and Wellness
Protein and Fibre-Enriched Snack Bars Set to Drive Functional Snacking Growth
Freeze-Dried Fruit Snacks and School-Compliant Claims Set to Revive Parental Interest
Chart 95 Forecast Value Sales 2021-2031
Chart 96 Forecast Value Sales by Category 2026-2031
Major Players Retain Leadership with Innovation and Local Investment
Chart 97 Company Shares 2026
Chart 98 Brand Shares 2026
Supermarkets Deepen Loyalty with Value-Led Multipacks and Promotions
Woolworths and Foodstuffs Drive Online Growth through Convenience and Loyalty
Chart 99 Retail Channels 2021-2026
Chart 100 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 101 Real Gdp Growth 2021-2031
Chart 102 Inflation 2021-2031
Chart 103 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 104 Population 2021-2031
Chart 105 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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