COMPETITIVE LANDSCAPE
Aquamist leads, offering a broad product range
Aquamist Ltd retained its position as the leading bottled water company in 2025. Its leadership was supported by a broad product range that includes mineral and flavoured options, such as Aquamist Natural Mineral Water, Aquamist Sparkling Water, and fruit-flavoured varieties like apple and lemon.
Coca-Cola gains ground
Coca-Cola Beverages Africa Ltd ranked second in the bottled water market in 2025, and gained ground thanks to the combined share of its Keringet and Dasani brands. The company expanded its footprint through the acquisition of Crown Beverages, owner of the Keringet brand, and merged it with Nairobi Bottlers and other entities, positioning Coca-Cola as one of the largest water bottlers in Kenya.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Kenya?
- To what extent are health considerations impacting consumption of Bottled Water in Kenya?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Kenya?
- Which are the leading brands in Bottled Water in Kenya?
- What potential exists for multinational or domestic soft drinks companies to expand in Kenya?
- How are products distributed in Bottled Water in Kenya?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Kenya - Category analysis
KEY DATA FINDINGS
Concerns over unsafe tap water support demand
Bottled water is seen as a necessity with limited access to safe drinking water
Shifting lifestyles contribute to growth of still spring bottled water
Consumer distrust of tap water will continue to support demand for bottled water
Technological advancements will enable product innovation
Sustainable development infrastructure projects to address drinking water access issues
Aquamist leads, offering a broad product range
Coca-Cola gains ground
Supermarkets valued for their competitive pricing and promotions
Retail e-commerce offers unmatched convenience
Soft Drinks in Kenya - Industry Overview
Soft drinks remains resilient in 2025
KEY DATA FINDINGS
Rising demand for lighter, better-for-you options
Escalating production costs drive price increases
Consumer caution and downgrading
Economic recovery and innovation will sustain growth
Evolving consumer preferences and a more sophisticated retail landscape
Sustainability to play an increasingly important role
Coca-Cola, present in the market since 1948, maintains its lead
Coca-Cola strengthens its position through significant investment, acquisitions and diversifying its portfolio
Leading small local grocers face an increasingly challenging operating landscape
Convenient e-commerce
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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