COMPETITIVE LANDSCAPE
Budis builds leadership on aggressive pricing, strong branding and sports partnerships
Budiš as was the leading company in 2025 in bottled water. The Budis brand consolidated its position through a combination of aggressive pricing strategies, frequent price discounts and high-impact marketing campaigns that reinforced its visibility and everyday relevance.
Minerálne Vody leverages dual-brand portfolio and promotions to capture price-conscious shoppers
Minerálne Vody as, meanwhile, was the most dynamic company overall in 2025 in absolute terms. The company’s performance was underpinned by the strength of its Baldovska and Drobcek brands, both of which enjoy high recognition and trust among Slovak consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Slovakia?
- To what extent are health considerations impacting consumption of Bottled Water in Slovakia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Slovakia?
- Which are the leading brands in Bottled Water in Slovakia?
- What potential exists for multinational or domestic soft drinks companies to expand in Slovakia?
- How are products distributed in Bottled Water in Slovakia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Slovakia - Category analysis
KEY DATA FINDINGS
Sugar tax shock, weaker summer and cautious households reshape bottled water consumption
Bottled water declines less sharply as affordability and neutrality support everyday hydration
Carbonated mineral water benefits from local tradition, mineral cues and competitive pricing
Climate pressures, health awareness and source diversification to support gradual volume recovery
Functional waters and sugar-free innovations gain momentum under tighter fiscal rules
Fiscal tightening and water policy debates reinforce the strategic role of packaged water
Budis builds leadership on aggressive pricing, strong branding and sports partnerships
Minerálne Vody leverages dual-brand portfolio and promotions to capture price-conscious shoppers
Supermarkets strengthen their role as the main hub for bulk and family bottled water purchases
Discounters gain share as large packs and sharp pricing attract cost-conscious households
Soft Drinks in Slovakia - Industry Overview
Soft drinks struggle under taxation pressure and subdued consumer sentiment
KEY DATA FINDINGS
Health-driven reformulation gains visibility but is constrained by uniform taxation
Rising competition from non-alcoholic beer limits soft drinks recovery
Energy drinks remain resilient despite economic pressure and rising competition
Soft drinks to face constrained volume recovery amid intensifying cross-category competition
Premiumisation to accelerate as consumers seek healthier and cleaner formulations
Heightened legislative pressure to reshape category dynamics and pricing strategies
Coca-Cola HBC Slovakia maintains leadership but diversifies focus amid category stagnation
Mineralne Vody advances rapidly as bottled water outperforms taxed categories
Supermarkets strengthen their role as consumers prioritise convenience and promotions
Discounters emerge as the strongest offline growth driver while e-commerce accelerates
Foodservice vs retail split
Fountain sales in Slovakia
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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