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Euromonitor presents five crucial trending topics across industries that businesses must understand to thrive in today's volatile environment. These topics include Market volatility, Beyond affordability, Healthy longevity, Intentional consumption, and Next-gen online storefront. By analysing these trends, companies can identify opportunities for growth and adapt their strategies accordingly. The insights provided aim to help businesses stay relevant and profitable in a rapidly changing landscape.
Watch nowThe global eyewear market is predicted to exceed USD160 billion in 2025, with growth slightly below that recorded in 2024. Amid economic uncertainty, eyewear consumers are seeking cost-effective and health-conscious product choices offering value for money. Meanwhile, many consumers at the higher end of the market are willing to pay more for quality, durability and convenience.
The retail tissue market in 2025 is adapting to economic pressures through innovation, private label growth and sustainability. Boxed tissues are resurging, e-commerce is expanding and consumers are demanding eco-friendly and high-quality products. With emerging markets driving volume and mature markets focusing on premiumisation, the category is evolving rapidly – balancing resilience, digital transformation and environmental responsibility.
Rising costs, changing pet preferences and premiumisation are shaping pet care demand. Pet health is paramount, as pet owners adopt a preventative approach to pet health management. In parallel, health- related attributes are infiltrating the non-therapeutic pet food space, highlighting the focus on pet health.
China’s auto market is on track for record sales in 2025, but behind the growth, automakers face pressure from price wars, overcapacity, and thinning margins. Domestic EV leaders are rising as foreign brands lose ground. With consolidation accelerating and demographics plus shared mobility capping demand, long-term growth will depend on scale, efficiency, and exports.
Chinese companies have historically struggled to secure a strong position in the Southeast Asian packaged food market due to preference for local brands, and past food safety scandals in China. The dominance of established local conglomerates poses an added challenge for foreign brands. Despite these challenges, Chinese companies have been able to grow their presence.
The offline pharmacies channel in the US has been shrinking for several years. Following decades of consolidation, the few leading players remain under stress.
The global economy began adapting to a shifting trade landscape and demonstrated resilience in H1 2025, supported by easing energy prices and front-loading trade activity. However, fresh US tariff hikes and persistent uncertainty are set to constrain global growth from H2 2025.
With global retail projected to exceed USD20.8 trillion in constant terms by 2029, and e-commerce penetration to reach 28%, brick-and-mortar retailers must elevate their strategies and enhance the customer journey, especially when supported by well-designed loyalty programmes. To this end, retailers are increasingly leveraging in-store experiences and touchpoints to activate, reinforce and, crucially, personalise engagement.
On 2 May, the Trump administration closed the de minimis tariff exemption for goods imported from China. The exemption allowed tariffs to be waived on shipments to the US valued under USD800. Now, the Trump administration has announced that, beginning on 29 August, the exemption will be closed for imports from all countries. This will have a massive impact on e-commerce retailers selling into the US, especially those who reshuffled their supply chains to reduce reliance on Chinese manufacturing.
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