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FMCG Outlook and Opportunities: 2025 Edition

Find the latest insights on FMCG growth drivers, trends and opportunities for your strategy with market forecasts to 2029.

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Economies and Consumers in 2026: Key Trends to Watch

As 2026 unfolds, global business faces a landscape marked by resilient but restrained growth, shifting trade dynamics, persistent cost pressures, widening consumer divides, and the rising influence of Generation Alpha. Success will depend on agility, authenticity and a nuanced understanding of rapidly fragmenting markets.

Economies Trump Policies

Top Trends Shaping Consumer Health into 2026

Consumer health today has many attractive growth opportunities. Behavioural shifts and evolving wellness goals are rewriting the rules, fuelling demand for protein among women, deepening health and beauty connections, and sparking a race for longevity. In fact, 2025 marked a tipping point: women have surpassed men in seeking added protein, visibly reshaping brand strategies and competitive dynamics. These changes are driving new trends, which will set the 2026 agenda.

Consumer Health Health and Beauty

AI: A Turning Point in Global Travel

WTM 2025 in London is one of the travel industry's largest annual trade events and this year, AI was on full display. AI is travel's next major turning point and it is supporting USD1.4 trillion in new travel spending over the coming five years.

Travel Digital

Venezuela Regime Change Set to Influence Global Oil Markets, Geopolitical Dynamics, and Business Strategies

The first year of Trump’s presidency was marked by significant uncertainty over tariffs, whilst the second year begins with the emergence of new geopolitical risks following the US capture of Venezuela’s head of state. This development introduces heightened uncertainty that extends beyond Venezuela, with implications across multiple regions. While global businesses face shifting geopolitical dynamics, the potential increased oil supply over the long term could help reduce energy price pressures.

Economies Economy, Finance and Trade

FMCG Players Sharpen China Strategies Amid Geopolitical Pressures

US-China trade war and escalating tensions between China and Taiwan require companies to rethink strategies for sourcing, production and market access in China. Rising tariffs drive up costs and uncertainty, yet China remains a vital production hub. Its large population, expanding middle class and growing cities with solid incomes continue to make it an attractive market for final sales.

Economies Trending Topics

Key Themes from Money20/20

The 13th Money20/20 at The Venetian in Las Vegas did not disappoint this year with partnership announcements, product launches and the floor packed with the leading payment players. With over 11,000 attendees, it is the largest payments conference in the US.

Payments and Lending

The Rise of Sustainable Innovation in Private Label

In 2025, sustainability has demonstrated high resilience amidst global SKU rationalisation, remaining a key complementary feature for product development. In the last 12 months, 60% of all new products launched globally carried at least one sustainability claim. For private label products, that figure was even higher, at 63% – reflecting consumers’ preference for affordable but sustainable options, while signalling retailers’ evolving positioning as credible, value-driven and innovative competitors to national brands.

Sustainability Innovation

Sustainability Claims Unpacked: What B Corp Really Signals in 2025

B Corp certification occupies a distinct position in the sustainability claims landscape as a company-level governance framework. Yet, as more brands communicate B Corp status on-pack and across digital shelves, it increasingly functions as a consumer-facing signal – one that is both expanding in reach and coming under greater scrutiny.

Sustainability

Next-gen Functional Food and Drinks: Compelling, Craveable, Convenient

After a proliferation of claims, functional food and drinks are entering a new phase where success means delivering clear, credible benefits - gut health, sustained energy, emotional balance - in formats suited to modern lifestyles. Those blending scientific credibility with indulgence and convenience, especially via snackable and portable options, will make functionality enjoyable and accessible.

Drinks Food and Nutrition

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