Unlocking worlds of opportunity

We are the first destination for organisations seeking growth. We provide truly global insight and data, so you can make strategic decisions with confidence.

Award-winning research into markets, economies and consumers

We provide a knowledge hub, customised research and the right reports to ambitious clients to help you achieve growth.

Subscription

Passport is our award-winning market research knowledge hub for forward thinkers. Demolish doubt and turn your ideas into data-backed strategies. More than 60,000 users are already making commercial decisions using Passport. Are you ready to join them?

Custom Research

Our consulting team specialises in deep exploration of your markets. Whether you are looking for more in-depth analysis of existing data, or to commission original new research we can help guide you on your pathway to growth.

Report Store

Our market research reports are your first step to understanding a category or market. Choose from tens of thousands of reports published annually. Reports are available to download immediately, an ideal solution if you need to understand key market drivers quickly.

Top consumer trends in 2026

How can you respond to lifestyle shifts and evolving consumer expectations next year? Read our 2026 trends report—equipped with global data and insights to help you make strategic decisions that drive growth.

Get the trends

Insights

The global economy continues to adapt to the changing trade landscape, and is demonstrating resilience, on the back of lower interest rates, easing inflation, a speedy reorganisation of global supply chains and the negotiation of trade deals between the US and its key trading partners. Nevertheless, higher tariff levels and ongoing policy uncertainty cloud the outlook.

Learn more

Explore by

Top Trends Shaping the Health and Wellness Industry

Despite economic uncertainty, consumers increasingly prioritise health, wellness, and functionality in food and drinks – putting legacy products at a crossroads. Fibre, protein, and brain health claims lead across beverages, dairy, and plant-based foods, while clean eating and simpler recipes gain traction.

Top Five Trends Shaping the Household Landscape

Households are transforming, influenced by long-term demographic shifts and fast-changing events. By 2040, single-person households are expected to account for 26% of all households globally, up from 22% in 2024, the fastest-growing household type. Understanding these shifts helps businesses anticipate change and capture growth opportunities.

Where is US Apparel and Footwear Headed Amid Relentless Change?

The US economy has endured years of rising costs, and 2025 brought renewed uncertainty as geopolitical risks and market volatility disrupted recovery. Trade agreements and tariff adjustments with partners like China have offered some relief, but instability has eroded business confidence and weakened consumer sentiment – especially in discretionary categories such as apparel and footwear.

How New Product Pricing Impacts Staying Power

Price positioning can make or break new product survival. Euromonitor’s Innovation solution shows stark differences across categories: premium juice launches underperform, with shorter shelf lives, while premium energy drinks thrive, supported by functional benefits, lifestyle branding and longer stability. Understanding where premiumisation drives staying power helps companies reduce failure and maximise innovation impact.

FMCG Value Chain Strategies Evolve as Geopolitical Pressures Intensify

Geopolitical risks, including trade tensions, military and political conflicts as well as changing regulations, are now a major concern for global businesses, disrupting markets and supply chains and fuelling widespread uncertainty. To address these challenges, FMCG companies are rethinking their value chain strategies, focusing on smart nearshoring and reshoring, while investing in diversification and more flexible solutions that enable a quick response to changes.
View all insights

The first destination for organisations seeking growth

 

 

With offices around the globe, analysts in over 100 countries, data on 210 countries and research on 99.9% of the world’s consumers, we reveal the beauty and insight in the numbers, opening multiple opportunities that help lead you towards success.

 

Expertise

  • Market sizes, shares and forecasts
  • Industry trends and growth drivers
  • Competitive intelligence on companies and brands
  • Distribution channels of the full retail universe
  • Product claims, positioning and innovation
  • Consumer trends, opinions and lifestyles
  • Economic landscape, business environment and international trade

We combine history and modernity to provide a perfect blend of wisdom and innovation.

We build and own our robust data from reliable sources using a rigorous approach.

Our standardised and accurate methodology allows for cross-country comparisons.

What can we help you achieve?

Find the answers to your questions about Euromonitor International and our services.

Get started

Meeting your research needs

Research essentials

Economies

Our insights on the global economy, business environment and the world’s major cities inform business strategy and pinpoint opportunities and risks.

Learn more

Consumers

Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Learn more

Our solutions portfolio

Focus areas

Optimise your growth through new market and category opportunities

Man wearing an orange helmet working next to solar panels.

Passport

Subscribe to our award-winning knowledge hub for forward thinkers

Learn more

Custom Research

Guiding you on your pathway to growth

Learn more

Opportunity Assessment

Determine the size of the prize

Learn more

Market Landscape Report

Navigate critical market dynamics

Learn more

Industry Benchmarking

Measure your performance and potential over time

Learn more

Competitive Analysis

Differentiate your offer

Learn more

Passport for academics

Access professional-level research that successful companies rely on

Learn more

Maximise the channels to be active in and how to stand out

Warehouse Full Of Yellow And Orange Trucks

Passport

Subscribe to our award-winning knowledge hub for forward thinkers

Learn more

Custom Research

Guiding you on your pathway to growth

Learn more

E-Commerce

Eliminate guesswork from tracking online sales

Learn more

Channel Forecasting

Maximise your distribution channels

Learn more

E-Commerce Tracking

Custom research to help you win online

Learn more

Passport for academics

Access professional-level research that successful companies rely on

Learn more

Strengthen investment decisions and methods to attract investment

Man Writing On An Orange Sticky Note

Passport

Subscribe to our award-winning knowledge hub for forward thinkers

Learn more

Custom Research

Guiding you on your pathway to growth

Learn more

IPO Prospectus

Go public with data-backed confidence  

Learn more

M&A Analysis

Target ideal acquisitions and partnerships

Learn more

Commercial Due Diligence Report

Make confident investment and acquisition decisions

Learn more

Passport for academics

Access professional-level research that successful companies rely on

Learn more

Enhance your product or service offering through positioning, pricing and promotion

Orange Juice Bottles On Ice

Passport

Subscribe to our award-winning knowledge hub for forward thinkers

Learn more

Custom Research

Guiding you on your pathway to growth

Learn more

Via

SKU level data to refine your product offer

Learn more

Innovation

Track product lifecycle from roll-out to phase-out

Learn more
 

Sustainability

Drive growth with sustainability intelligence

Learn more
 

NPD Tracking

Track new product launches

Learn more
 

Product Positioning

Position your products for success

Learn more
 

Price Tracking

Track online product prices

Learn more
 

Trend Activation

Power innovation by recognising future trends

Learn more
 

Whitespace Analysis

Fuel innovation by addressing unmet needs

Learn more
 

Passport for academics

Access professional-level research that successful companies rely on

Learn more

Identify and attract your target consumers

Orange box

Passport

Subscribe to our award-winning knowledge hub for forward thinkers

Learn more

Custom Research

Guiding you on your pathway to growth

Learn more

Marketing Claims

Evidence-based research to stand out

Learn more
 

Consumer Segmentation

Identify your target audience

Learn more
 

U&A Analysis

Interpret consumer usage and attitude behaviour

Learn more
 

Path-to-Purchase Analysis

Maximise sales across the shopping journey

Learn more
 

Passport for academics

Access professional-level research that successful companies rely on

Learn more

Navigate global economies and their impact on your business and trade

Three Red Trucks

Passport

Subscribe to our award-winning knowledge hub for forward thinkers

Learn more

Custom Research

Guiding you on your pathway to growth

Learn more

Export Scorecard

Target ideal export markets

Learn more
 

Export Guidebook

Map a path for expansion into foreign markets

Learn more
 

Passport for academics

Access professional-level research that successful companies rely on

Learn more