PROSPECTS AND OPPORTUNITIES
Indulgent rituals driving new product success
Bath and shower is expected to maintain a positive growth trajectory over the forecast period, even as inflation continues. As hygiene remains essential for consumers, many will keep investing in everyday necessities.
Variety stores will have a growing role in sales of bath and shower
Variety stores are anticipated to continue expanding their influence in the bath and shower category. As these retailers open more locations across Poland, even limited shelf space allocated to personal care can have a significant impact.
Zero waste and refill culture expected to gain momentum
Eco-conscious consumption is gaining traction in the category, particularly among younger consumers. Zero-waste and refillable options are becoming more widely accessible, largely driven by local brands aligned with the natural trend.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Poland - Category analysis
KEY DATA FINDINGS
Natural and premiumisation influence on established categories
Private labels benefit from focus on convenience
Trying out new channels
Indulgent rituals driving new product success
Variety stores will have a growing role in sales of bath and shower
Zero waste and refill culture expected to gain momentum
Beauty and Personal Care in Poland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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