Bath and shower will register healthy constant value growth over the forecast period, with increasing volume sales being supported by continuing population growth. Local companies will continue to gain value share, as they continue to expand in bath and shower and with price sensitive consumers being happy to opt for their more affordable offerings.
Private label will possibly gain value share over the forecast period. Supermarket chain Carrefour is the leader in this space, though it has limited offerings in beauty and personal care.
There will be further innovation to keep consumers engaged, particularly in terms of scents. Players will also use eye-caching packaging to stand out from their competition.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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