PROSPECTS AND OPPORTUNITIES
Bath and shower sales expected to stagnate
Sales of bath and shower products are expected to stagnate over the forecast period with a slight decline projected in value terms (at constant 2024 prices). After the highs of the pandemic sales have now stabilised and the category is showing signs of maturity, which is likely to limit further growth opportunities.
Sustainable product design expected to come into focus
Bath and shower is seen an essential household product category, but sales were still impacted by the cost-of-living crisis during the review period. As the economy improves it is therefore expected that consumers will become more discerning about the products they buy with one major concern likely to be their green credentials.
Skinification trend set to drive innovation in bath and shower
One of the most important trends driving new product development in beauty and personal care is the skinification of products. This is when manufacturers of products like bar soap or body wash/shower gel factor in growing consumer demand for multifunctional products.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Australia - Category analysis
KEY DATA FINDINGS
Demand for bath and shower stabilises in the wake of the pandemic
Little change in the competitive landscape
E-commerce becoming a key distribution channel
Bath and shower sales expected to stagnate
Sustainable product design expected to come into focus
Skinification trend set to drive innovation in bath and shower
Beauty and Personal Care in Australia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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