PROSPECTS AND OPPORTUNITIES
Modest growth amid price hikes and changing consumer habits
Bath and shower sales are projected to rise in constant value terms (at 2024 prices) over the forecast period. The volatility of the exchange rate in the country is expected to persist, leading to sustained demand for US dollars and subsequent price hikes.
Price-conscious behaviour will pose challenge for liquid soap
Liquid soap has gained significant traction in households, especially post-COVID-19, with hand hygiene habits becoming firmly engrained and leading to an increase in per-capita usage. In response to this shift, local brands have introduced more affordable liquid soap options, such as 1-litre bottles and cost-effective doypack formats, to cater to growing demand.
Body wash/shower gel set to grow as smuggling declines
Demand for body wash/shower gel is expected to grow, driven by a reduction in smuggling. Historically, the category has faced slow growth due to the prevalence of illegal products in the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Bolivia?
- Which are the leading brands in Bolivia?
- How are products distributed in Bolivia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Bolivia - Category analysis
KEY DATA FINDINGS
Price increases have positive impact on bar soap
Colgate Palmolive dominates sales
Traditional channels retain their relevance
Modest growth amid price hikes and changing consumer habits
Price-conscious behaviour will pose challenge for liquid soap
Body wash/shower gel set to grow as smuggling declines
Beauty and Personal Care in Bolivia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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