PROSPECTS AND OPPORTUNITIES
Movement towards higher-priced body washes/shower gels will be key driver of growth
Sales of bath and shower products in Kazakhstan are expected to increase in constant value terms (at 2024 prices) over the forecast period. In addition, value growth will significantly outpace volume growth, indicating a shift towards higher-priced products.
Consumer preferences will shift towards larger formats and “clean” formulations
In body wash/shower gel, demand for large-format packaging is expected to increase. This reflects both value-seeking behaviour and the growing use of these products by multiple household members.
Bath and shower products are evolving with skin care-grade ingredients and multifunctionality
A key emerging trend over the forecast period will be the integration of skin care ingredients into bath and shower formulations. Products enriched with hyaluronic acid, panthenol, ceramides, and nourishing oils are set to become more widespread, as brands seek to blur the lines between hygiene and skin care.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Kazakhstan?
- Which are the leading brands in Kazakhstan?
- How are products distributed in Kazakhstan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Kazakhstan - Category analysis
KEY DATA FINDINGS
Shift towards body wash/shower gel drives value growth
Colgate-Palmolive holds sway
Health and beauty specialists retain their lead but e-commerce gains strength
Movement towards higher-priced body washes/shower gels will be key driver of growth
Consumer preferences will shift towards larger formats and “clean” formulations
Bath and shower products are evolving with skin care-grade ingredients and multifunctionality
Beauty and Personal Care in Kazakhstan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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