Sales of bath and shower products in Kazakhstan are expected to increase in constant value terms (at 2024 prices) over the forecast period. In addition, value growth will significantly outpace volume growth, indicating a shift towards higher-priced products.
In body wash/shower gel, demand for large-format packaging is expected to increase. This reflects both value-seeking behaviour and the growing use of these products by multiple household members.
A key emerging trend over the forecast period will be the integration of skin care ingredients into bath and shower formulations. Products enriched with hyaluronic acid, panthenol, ceramides, and nourishing oils are set to become more widespread, as brands seek to blur the lines between hygiene and skin care.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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