PROSPECTS AND OPPORTUNITIES
New products and formats in body wash/shower gel to spur development and growth in bath and shower
Bath and shower is projected to see healthy retail volume and value (constant 2024 prices) growth over the forecast period. Growth prospects are mainly boosted by highly dynamic categories like body wash/shower gel.
Bar soap to continue to lose ground as Malaysians shift to body wash/shower gel and foam and body scrubs
Retail volume and value (constant 2024 prices) sales of bar soap are projected to continue to decrease through the forecast period. Importantly, there is a significant decline in the presence of bar soap brands on shelves across supermarkets and hypermarkets and other retailers.
Skinification benefits and indulgence variants to spur innovation and new product launches
Combination skin care and bath and shower products aim to combine benefits and provide value for money to consumers. Examples of such products include a series from Unilever under the Vaseline brand.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Malaysia - Category analysis
KEY DATA FINDINGS
Premiumisation in bath and shower with the entrance of more imports with premium positioning
Growing popularity of private label as consumers look to value for money
Bath and shower gains distribution impetus through health and beauty specialists and e-commerce
New products and formats in body wash/shower gel to spur development and growth in bath and shower
Bar soap to continue to lose ground as Malaysians shift to body wash/shower gel and foam and body scrubs
Skinification benefits and indulgence variants to spur innovation and new product launches
Beauty and Personal Care in Malaysia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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