PROSPECTS AND OPPORTUNITIES
Growth in bath and shower continues through product development
Bath and shower is set to continue to see modest value growth in the UK over the forecast period, with growth expected to accelerate towards 2029 as economic conditions improve. Body wash/shower gel is expected to perform positively over the forecast period due to product innovation and the category's skinification trend.
Sustainability is emerging as a consumer concern
Sustainability started to become more of a focus for bath and shower brands in 2024 and this is set to develop further during the forecast period, particularly in the more premium segment. As they start to feel more comfortable with their levels of disposable income, consumers start focusing more on making green choices.
Innovation is limited by willingness to spend
In the UK, there is limited innovation in the mature bath and shower category, as there is little that consumers are looking to achieve with these products outside of the expected hygiene results. That being said, there were a number of new launches in the bath and shower space in 2024 that signalled opportunities for innovation into the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in the United Kingdom - Category analysis
KEY DATA FINDINGS
Bath and shower growth driven by premiumisation
Private label dominates shares through value for money
Price and convenience are the main factors dictating channels
Growth in bath and shower continues through product development
Sustainability is emerging as a consumer concern
Innovation is limited by willingness to spend
Beauty and Personal Care in the United Kingdom - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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