PROSPECTS AND OPPORTUNITIES
Positive outlook for bath and shower as new brands continue to enter the market
Sales of bath and shower products are projected to see steady growth in value terms (at constant 2024 prices) over the forecast period. This growth is set to be primarily driven by rising hygiene awareness and increasing disposable incomes, which should encourage consumers to incorporate more products into their personal care routines.
Cocoon could make a big mark with a strong focus on its local origins
Bath and shower products with long-lasting scents will likely continue to hold a strong appeal to consumers, as fragrance remains a key purchasing factor. At the same time, moisturisation and skin nourishment are becoming increasingly important considerations, especially as consumers become more conscious of their skin health.
Skin brightening formulations expected to be a focus of innovations
In terms of innovations within bath and shower, there is expected to be a strong focus on skin care benefits, unique sensory experiences, and sustainability. Functional formulations with hyaluronic acid, ceramides, probiotics, and tea tree oil are gaining traction for their moisturising, antibacterial, and skin-soothing properties and will likely continue to be a focus of new product innovations.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Vietnam - Category analysis
KEY DATA FINDINGS
Demand for body wash/shower gel continues to fuel growth in bath and shower
Unilever and Unza remain the standout players with both investing heavily in marketing activities
Supermarkets the big winner in the distribution of bath and shower products in 2024
Positive outlook for bath and shower as new brands continue to enter the market
Cocoon could make a big mark with a strong focus on its local origins
Skin brightening formulations expected to be a focus of innovations
Beauty and Personal Care in Vietnam - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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