PROSPECTS AND OPPORTUNITIES
The switch from bar soap to body wash/shower gel is set to continue
Bath and shower in Indonesia is set to see slow and steady retail value growth rates at constant 2024 prices over the course of the forecast period. This will be driven by evolving consumer preferences, a growing emphasis on personal hygiene, and lower-income households, especially in rural areas, having higher awareness of and accessibility to these products.
Skin care is becoming a more important element in body wash/shower gel
Bath and shower in Indonesia is set to continue to experience a shift as consumers increasingly seek products that not only cleanse, but also care for the skin. This trend aligns with the broader skin care movement that has gained immense popularity across the country.
Packaging design and eco-friendly materials will become increasingly important
Packaging innovation is becoming increasingly crucial in engaging Indonesian consumers in bath and shower. This encompasses two aspects: design and materials.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Indonesia - Category analysis
KEY DATA FINDINGS
Growth continues despite tough economic conditions as manufacturers adapt
Unilever takes action to try and stem its declining trend
Promotional activities are important in the growth of retail e-commerce
The switch from bar soap to body wash/shower gel is set to continue
Skin care is becoming a more important element in body wash/shower gel
Packaging design and eco-friendly materials will become increasingly important
Beauty and Personal Care in Indonesia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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