PROSPECTS AND OPPORTUNITIES
Affordability set to drive demand for bath and shower over the forecast period
Bath and shower is projected to experience organic growth over the forecast period, although no significant developments are expected, considering it is a category where consumers look for the most economical options from trusted popular brands. Price-sensitivity will remain high, as many consumers prioritise affordability over premium offerings.
Convenience and skin benefits fuel the return of hand sanitisers
The demand for hand sanitisers in Chile is set to experience a strong rebound over the forecast period following a post-pandemic decline, due to several key trends. First, the heightened awareness of personal hygiene remains relevant, especially in the context of seasonal illnesses such as the flu or common colds, particularly in the winter.
Skinification trend to expand reach of mass bath and shower
In Chile, the trend of skinification is also influencing the demand for mass bath and shower products, following the lead of other personal care categories such as hair care and deodorants. This shift goes beyond simple cleansing, with products increasingly incorporating ingredients with skin-benefiting claims such as hydration, exfoliation, acne control, and anti-ageing.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Chile - Category analysis
KEY DATA FINDINGS
Convenience and discounts drive sales of bath and shower
Unilever maintains dominant leadership, while Nivea gains momentum
Supermarkets records strong growth with focus on promotions and bulk purchases
Affordability set to drive demand for bath and shower over the forecast period
Convenience and skin benefits fuel the return of hand sanitisers
Skinification trend to expand reach of mass bath and shower
Beauty and Personal Care in Chile - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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