PROSPECTS AND OPPORTUNITIES
Category shifts to extremes as mainstream brands lose appeal
Over the forecast period, bath and shower is expected to see continued growth in retail value sales, supported by a polarisation in consumer preferences. On one side, value-seeking consumers will increasingly opt for large refill packs or minimal-waste formats offering affordability and sustainability.
Rituals to benefit from accessible luxury positioning
The growing appetite for affordable indulgence will continue to favour brands like Rituals, which combine a premium sensory experience with mid-range pricing. The brand is expected to play a key role in shaping the category over the forecast period through both product innovation and distribution expansion.
Limited growth expected for e-commerce in bath and shower
Unlike other beauty and personal care categories, e-commerce is not projected to see major gains in bath and shower. The exceptional growth witnessed during the pandemic created a high base, and performance has since stabilised.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in the Netherlands - Category analysis
KEY DATA FINDINGS
Value sales supported by skinification and price increases
Rituals leads through brand strength and consistent innovation
Drugstores dominate as consumers seek value and variety
Category shifts to extremes as mainstream brands lose appeal
Rituals to benefit from accessible luxury positioning
Limited growth expected for e-commerce in bath and shower
Beauty and Personal Care in the Netherlands - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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