Competitive Landscape
Unilever Expands Hydrating Launches as Loyalty Remains Strong
Bath and shower in Mexico remains moderately concentrated, with the top three manufacturers, Unilever de México, Colgate-Palmolive de México, and Kimberly-Clark de México, collectively holding 53% of retail value sales in 2025. Unilever de México led with a 26% share, followed by Colgate-Palmolive de México at 15%, and Kimberly-Clark de México at 12%.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Mexico - Category analysis
Key Data Insights
Eucerin and Nopalera Capture Loyalty as Consumers Look for Holistic Benefits
Eucerin and Nopalera Capture Loyalty as Consumers Look for Holistic Benefits
Bar Soap Remains Essential, with a Move to More Natural and Sustainable Products
The Clean Reimagined Trend Drives Dynamism for Body Wash/Shower Gel
Brands Likely to Accelerate Refill Innovation to Meet Wellness and Eco Demand
Social Commerce and Experiential Retail to Reshape Buying Behaviour
Unilever Expands Hydrating Launches as Loyalty Remains Strong
Digital-First Brands Accelerate Growth as Offline Channels Lose Share
Beauty and Personal Care in Mexico - Industry Overview
Mercado Libre and L'oréal Drive Online Sales through Ai-Powered Live Shopping
Key Data Insights
Mercado Libre and L'oréal Drive Online Sales through Ai-Powered Live Shopping
Fragrances Leads Growth as Premiumisation Accelerates
Ulta and K-Beauty World Shape Routines through Curated Korean Launches and Education
A Focus on Meeting Consumers' Lifestyle-Driven Needs in New Launches
Masstige and Wellness-Driven Innovations to Attract Value-Conscious Shoppers
Fragrances Yto Sustain Growth Leadership as Premiumisation and Innovation Accelerate
Social Commerce and Digital Content to Drive Consumer Experimentation and Loyalty
Frabel Expands Production and Digital Strategy to Strengthen Leadership
Investment in a Mexican Brand, and Opportunities Still Evident
L'oréal Groupe and Mercado Libre Partnership Accelerates Shift to Digital Shopping
Farmacias Del Ahorro and Tiktok Shop Redefine Experiential Beauty Retail
Country Reports Disclaimer
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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