PROSPECTS AND OPPORTUNITIES
Organic growth predicted with specialised products gaining popularity
Bath and shower is predicted to see steady growth in retail volume and value terms (at constant 2024 prices). Liquid soap will likely continue to gain popularity in bath and shower in Mexico over bar soap during the forecast period, albeit the latter will continue to account for most sales.
Pack refills present various benefits
Although liquid soap was already starting to take sales away from bar soap over the review period, the growing demand for liquid soap refill packs is expected to provide further fuel to this trend. This is primarily due to the convenience refills offer which allow families to purchase a single dispenser and then refill it as needed.
Body wash/shower gel set to become part of consumers’ daily skin care routines
Body wash/shower gel is expected to continue growing in popularity in Mexico, driven by the increasing alignment with skin care trends. In the coming years, consumers will likely increasingly look for products that not only cleanse but which also offer additional benefits such as moisturisation, antibacterial protection, exfoliation, and dermocosmetic properties.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Mexico - Category analysis
KEY DATA FINDINGS
Liquid soap growth moderates alongside overall cautious consumer spending
Unilever's strategic investment boosts personal care production in Mexico
Discounters lead distribution but supermarkets and hypermarkets making inroads with strong value proposition
Organic growth predicted with specialised products gaining popularity
Pack refills present various benefits
Body wash/shower gel set to become part of consumers’ daily skin care routines
Beauty and Personal Care in Mexico - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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