PROSPECTS AND OPPORTUNITIES
Fading COVID-19 threat will slow demand growth
The rate of growth in retail constant value sales of bath and shower will accelerate slightly in 2025 but remain much lower across the forecast period as a whole than in the review period, as the threat posed by COVID-19 fades. Retail constant value sales of intimate hygiene will rebound during the forecast period, driven by new players joining the category, while those of hand sanitisers will continue to decline.
Liquid hand soap will continue to grow in popularity, but price competition will be fierce
In liquid hand soap, consumers will prioritize low prices over new ingredients and positioning. Liquid hand soap will continue to be sought after in volume presentations to refill bottles, and while texture, colour and scent are important, many local consumers will continue to opt for private label or low-cost options, such as those found in mixed retailer Pequeño Mundo.
Small retailers will increasingly offer e-commerce
During the forecast period, local consumers will continue to grow more comfortable ordering beauty and personal care products, including bath and shower, online. Companies offering e-commerce are expected to continue offering attractive promotions, such as free gifts, or price discounts, to encourage more consumers to try ordering online.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Costa Rica?
- Which are the leading brands in Costa Rica?
- How are products distributed in Costa Rica?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Costa Rica - Category analysis
KEY DATA FINDINGS
Falling retail value sales of hand sanitisers, body powder and intimate hygiene slow growth in bath and shower
New product launches help Colgate-Palmolive SA de CV strengthen its leadership position
Grocery retailers remain dominant distribution channel
Fading COVID-19 threat will slow demand growth
Liquid hand soap will continue to grow in popularity, but price competition will be fierce
Small retailers will increasingly offer e-commerce
Beauty and Personal Care in Costa Rica - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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