PROSPECTS AND OPPORTUNITIES
Muted outlook over forecast period
The outlook for bath and shower is flat, with constant value sales predicted to fall marginally. Growth opportunities are likely to come from premiumisation in terms of texture and scent, eco-positioning, and targeting of skin type.
Sustainability, as well as kindness to skin, key priorities for consumers
Shoppers will increasingly look for offerings that are both gentle on skin and more environmentally conscious. Brands that promote biodegradable formulas, recyclable packaging, or free from labels will gain traction.
Further innovation to keep consumers engaged
There will be further innovation to keep consumers engaged. Brands will expand formats to include mousse, foam, and oil-to-milk transformations as a way to enhance the sensory appeal.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Latvia?
- Which are the leading brands in Latvia?
- How are products distributed in Latvia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Latvia - Category analysis
KEY DATA FINDINGS
Muted performance, with volume sales falling
Colgate-Palmolive consolidates lead
Discounters gain most value share
Muted outlook over forecast period
Sustainability, as well as kindness to skin, key priorities for consumers
Further innovation to keep consumers engaged
Beauty and Personal Care in Latvia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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