PROSPECTS AND OPPORTUNITIES
Functional bath and shower products to drive growth across the forecast period
Strong demand for functional bath and shower products will continue to drive growth of bath and shower products over the forecast period. There is a clear sign of Cameroonian consumers moving beyond fragranced products and traditional cleansing and instead looking for bath and shower products with added skin care benefits — for skin smoothing, exfoliating, skin rejuvenating, detoxification, or with skin lightening soaps.
Improved affordability, availability, and innovation could boost demand for shower gel
While bar soap remains the most popular, there is also a growing popularity of shower gel, fuelled by such products’ convenience of use and variety of scents. While affordability and familiarity once limited the growth of shower gel, local brands like Beon shower gel, from Les Laboratoires Vrangier (XAF1,550 per 750ml) and affordable imports like private labels Balea from dm-Drogerie Markt GmbH & Co KG, and Cien from Lidl Dienstleistung GmbH & Co KG (around XAF1,700 per 750ml) have significantly improved affordability.
Key innovations in bath and shower products with feature functional benefits
Overall, due to the ongoing popularity of functional properties, in both bath and shower and skin care overall, will continue to drive innovation new product developments over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Cameroon?
- Which are the leading brands in Cameroon?
- How are products distributed in Cameroon?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Cameroon - Category analysis
KEY DATA FINDINGS
Sales driven by demand for functional bath and shower products to allieviate prevalence of skin conditions
Unilever maintains company lead over close competitor Colgate-Palmolive, with the latter leading in brand terms
Beauty specialist retailers maintain leading channel place, while supermarkets grow their share
Functional bath and shower products to drive growth across the forecast period
Improved affordability, availability, and innovation could boost demand for shower gel
Key innovations in bath and shower products with feature functional benefits
Beauty and Personal Care in Cameroon - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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