Strong demand for functional bath and shower products will continue to drive growth of bath and shower products over the forecast period. There is a clear sign of Cameroonian consumers moving beyond fragranced products and traditional cleansing and instead looking for bath and shower products with added skin care benefits — for skin smoothing, exfoliating, skin rejuvenating, detoxification, or with skin lightening soaps.
While bar soap remains the most popular, there is also a growing popularity of shower gel, fuelled by such products’ convenience of use and variety of scents. While affordability and familiarity once limited the growth of shower gel, local brands like Beon shower gel, from Les Laboratoires Vrangier (XAF1,550 per 750ml) and affordable imports like private labels Balea from dm-Drogerie Markt GmbH & Co KG, and Cien from Lidl Dienstleistung GmbH & Co KG (around XAF1,700 per 750ml) have significantly improved affordability.
Overall, due to the ongoing popularity of functional properties, in both bath and shower and skin care overall, will continue to drive innovation new product developments over the forecast period.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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