PROSPECTS AND OPPORTUNITIES
Medical experts’ recommendations to influence consumer purchasing decisions
Bath and shower is expected to see further value growth in Saudi Arabia in the forecast period. During the forecast period, manufacturers are projected to broaden their product lines with a stronger focus on natural, organic, and scientifically validated ingredients.
Packaging developments set to enhance affordability
During the forecast period, affordability is expected to be enhanced in bath and shower through innovative packaging strategies, including refill packs and large pack sizes. These approaches will enable consumers to meet their growing needs for improved hygiene and personal grooming at a lower cost per use, while also minimising waste and environmental impact.
Premiumisation targets spa-at-home trend
During the forecast period, bath and shower brands are expected to embrace premiumisation to cater to the growing demand for spa-at-home experiences. With rising disposable incomes and a heightened focus on personal wellbeing, consumers in Saudi Arabia are increasingly seeking luxurious, high-quality products that transform everyday routines into indulgent experiences.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Modest growth supported by rising hygiene awareness
Binzagr Lever Ltd (Unilever Arabia) benefits from strong brand portfolio
Pharmacies the largest channel, while e-commerce continues to grow
Medical experts’ recommendations to influence consumer purchasing decisions
Packaging developments set to enhance affordability
Premiumisation targets spa-at-home trend
Beauty and Personal Care in Saudi Arabia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!