PROSPECTS AND OPPORTUNITIES
New generations to favour formats with sensory appeal
Bath and shower products are projected to maintain moderate volume growth in Guatemala over the forecast period. However, the category is expected to decline in constant value terms (at 2024 prices), reflecting increased price competition - particularly from private label encroachment - and a high penetration rate across all socioeconomic groups, especially in staple products like bar soaps.
Women's hygiene evolves to meet specific age-related needs
Demand for bath and shower products which cater to specific needs is growing, particularly within the female population. As part of a broader trend towards comprehensive self-care, younger demographics are incorporating intimate washes into their daily hygiene routines.
Local niche brands find growth potential by offering personalised, sustainable solutions
The Guatemalan market presents significant opportunities for emerging brands that focus on personalised and exclusive beauty solutions. Local companies such as Nani Productos Artesanales are capitalising on this trend by offering custom-made soaps tailored to specific skin types, including sensitive, dry, oily, and acne-prone skin, as well as products designed for individuals with diabetes.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Guatemala?
- Which are the leading brands in Guatemala?
- How are products distributed in Guatemala?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Guatemala - Category analysis
KEY DATA FINDINGS
Affordability and targeted skin care needs are dominant forces in Guatemala’s bath and shower market
Brands target sensory appeal and skin health
Traditional channels and discounters drive sales in context of ongoing price sensitivity
New generations to favour formats with sensory appeal
Women's hygiene evolves to meet specific age-related needs
Local niche brands find growth potential by offering personalised, sustainable solutions
Beauty and Personal Care in Guatemala - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!