PROSPECTS AND OPPORTUNITIES
Steady forecast for the bath and shower category due to stable demand
Bath and shower will continue to see low, steady, value growth over the forecast period, thanks to ongoing baseline demand. However, the category is unlikely to see strong innovation, as manufacturers focus on the most popular products and compete with pricing strategies.
Mainstream brands expected to consolidate their market positions
Colgate-Palmolive and Unilever are expected to retain their strong positions over the forecast period. For personal care products which are perceived as essential household items, consumers will typically purchase the same products out of habit, with little incentive to change brands unless an equivalent product in quality is available at a cheaper price.
Limited innovation expected as brands focus on more dynamic categories
Innovation in bath and shower category in New Zealand market will be relatively limited over the forecast period, as major companies focus on expanding the business of their more dynamic categories. Since personal care categories like bath and shower are perceived as household essentials, consumers will continue to purchase products like shower gel and liquid soap as basic care items and pay little attention to innovation.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in New Zealand?
- Which are the leading brands in New Zealand?
- How are products distributed in New Zealand?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in New Zealand - Category analysis
KEY DATA FINDINGS
Steady demand for bath and shower products as they form an integral feature of personal care routines
Colgate-Palmolive holds its lead over Unilever
Supermarkets remain the leading distribution channel, with strongest growth seen in e-commerce
Steady forecast for the bath and shower category due to stable demand
Mainstream brands expected to consolidate their market positions
Limited innovation expected as brands focus on more dynamic categories
Beauty and Personal Care in New Zealand - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!