PROSPECTS AND OPPORTUNITIES
Consumers to look for the best deals when purchasing bath and shower products
Retail sales of bath and shower are projected to rebound in both volume and value (constant 2024 prices) terms through the forecast period. As in other beauty and personal care categories, improving consumer purchasing power and employment rates will play key roles in boosting sales.
Hand sanitisers to continue to lose retail coverage and sales
Only hand sanitisers is expected to see negative retail volume or value (constant 2024 prices) CAGRs over the forecast period. The boom in the demand for hand sanitisers is over, with the category seeing very fast contractions in retail volume sales since 2022.
Direct selling companies to look to social media to regain momentum
E-commerce is well placed to continue to gain retail value share in bath and shower over the forecast period, as convenience, improving logistics and competitive prices win over consumers. Meanwhile, it is important to highlight the challenging environment impacting direct selling, the second-ranked channel within bath and shower at the end of the review period.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Argentina - Category analysis
KEY DATA FINDINGS
Bar soap rides price advantages and versatility to dominate bath and shower
La Mariposa benefits from a focus on economy bar soap
Essential positioning of bath and shower products favours supermarkets
Consumers to look for the best deals when purchasing bath and shower products
Hand sanitisers to continue to lose retail coverage and sales
Direct selling companies to look to social media to regain momentum
Beauty and Personal Care in Argentina - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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