PROSPECTS AND OPPORTUNITIES
Liquid soap registers highest value growth
Bath and shower will register modest constant value and marginal volume growth over forecast period. Brands will continue to innovate to keep consumers engaged, with advanced formulations, including more moisturising, exfoliating and aromatherapy-infused offerings.
Consumers continue to be price sensitive
Though it is hoped that inflation will continue to fall, there are potential headwinds over the forecast period, such as the possible negative impact of a global trade war. As such, while consumers will look for quality, they will continue to be price sensitive.
Increasing focus on greener solutions
Consumers will increasingly expect higher standards in terms of sustainability. This is a growing focus within beauty and personal care in general and it will also be seen within bath and shower.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Serbia?
- Which are the leading brands in Serbia?
- How are products distributed in Serbia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Serbia - Category analysis
KEY DATA FINDINGS
Marginal fall in volume sales
Beiersdorf holds on to tight lead
Supermarkets continue to lead distribution
Liquid soap registers highest value growth
Consumers continue to be price sensitive
Increasing focus on greener solutions
Beauty and Personal Care in Serbia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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