PROSPECTS AND OPPORTUNITIES
Consumers to seek targeted skin care benefits from bath and shower products
In the coming years, the bath and shower category in India is expected to see growing demand for products that go beyond basic cleansing. Consumers are increasingly looking for solutions that address specific skin concerns such as dullness, rough texture, and uneven tone.
Fragrance-led products gain stronger traction as everyday perfuming rituals evolve
Fragrance is emerging as a key growth driver in the bath and shower category, as consumers increasingly seek products that offer not just cleansing but long-lasting sensorial pleasure. In 2024, Plum expanded its BodyLovin’ range with fragrance-led body wash/shower gel and lotions such as Hawaiian Rumba and Caramel Popcorn, which are designed to leave a lingering scent on the skin.
Skin care-first brands are raising innovation standards
A new wave of innovation is being driven by skin care brands entering the bath and shower space with a strong focus on ingredient transparency and skin-specific benefits. For example, in 2024, Minimalist launched a body wash/shower gel featuring 2% salicylic acid and positioned not just as a cleanser but as a solution for body acne and rough skin.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in India - Category analysis
KEY DATA FINDINGS
Bar soap dominates sales, but body wash/shower gel and intimate washes driving growth momentum
Unilever remains on top by innovating across mass and premium segments
Offline leads in scale, but e-commerce seeing the most dynamic growth
Consumers to seek targeted skin care benefits from bath and shower products
Fragrance-led products gain stronger traction as everyday perfuming rituals evolve
Skin care-first brands are raising innovation standards
Beauty and Personal Care in India - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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