PROSPECTS AND OPPORTUNITIES
Body wash/shower gel fits well with modern trends
Bath and shower in Turkey is projected to see healthy retail volume and value (constant 2024 prices) growth over the forecast period. Turkish consumers are increasingly knowledgeable about the ingredients found in bath and shower products and their benefits in terms of skin care.
Players to shift to more ecological packaging
Environmental concerns are expected to foster packaging changes in bath and shower in the forecast period. For example, more players are likely to follow companies like Yves Rocher, which has changed its packaging for body wash/shower gels and body lotions, not least by starting to use packaging that is produced from recyclable plastic.
Innovation to cater to wellness, premium and sustainability trends
Innovation in bath and shower in Turkey has gained momentum, driven by consumers’ demand for wellness, premium experiences and sustainability. Therefore, brand owners are launching multifunctional products, such as 2-in-1 shower gels with moisturising or exfoliating properties, as well as aromatherapy-infused body washes designed to elevate the self-care routine.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Turkey - Category analysis
KEY DATA FINDINGS
Price advantage favours bar soap
The leader Evyap Sabun Yag Gliserin invests strongly in bath and shower
Rise of retail e-commerce forces brick-and-mortar retailers to adapt
Body wash/shower gel fits well with modern trends
Players to shift to more ecological packaging
Innovation to cater to wellness, premium and sustainability trends
Beauty and Personal Care in Turkey - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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