PROSPECTS AND OPPORTUNITIES
An ongoing positive performance expected, supported by baseline demand and innovations
Bath and shower will see ongoing positive sales over the forecast period, in both value and volume terms, albeit with volume remaining marginal. Positive drivers will be consumers’ focus on personal hygiene, ongoing inbound tourism, and ongoing new product developments in terms of scents and textures, as well as improved skin-friendly product formulas.
Sustainability trends will drive further developments in formats and formulations
Sustainability trends will drive further developments in formats and formulations in bath and shower over the forecast period. For example, as seen with eco-friendly packaging, such as refillable systems, biodegradable and recycled packaging, and reduced plastic use.
Natural and free-from ingredients will remain a key focus
Consumer demand for natural and organic ingredients will continue to ramp up over the forecast period, including demand for plant-based, natural, and certified organic ingredients; while consumers will increasingly focus on products with free-from formulations (no parabens, sulphates, synthetic dyes, etc.) and such claims and certifications.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Croatia?
- Which are the leading brands in Croatia?
- How are products distributed in Croatia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Croatia - Category analysis
KEY DATA FINDINGS
Bath and shower benefits from baseline demand, with sales rebalancing after inflationary pressures
Unilever maintains its leading company place thanks to its strong portfolio
Health and personal care stores retain their relevance
An ongoing positive performance expected, supported by baseline demand and innovations
Sustainability trends will drive further developments in formats and formulations
Natural and free-from ingredients will remain a key focus
Beauty and Personal Care in Croatia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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