PROSPECTS AND OPPORTUNITIES
Growth is set to be driven by a stronger economy and warmer weather
Sales of bath and shower products are expected to increase during the forecast period, driven by an improving economy starting in 2025. This growth will be supported by inflation levels aligning with the targets set by the Central Reserve Bank of Peru.
Peruvians will return to pre-pandemic hygiene habits reducing the use of hand sanitisers
Peruvians will gradually be returning to the hygiene habits they practiced before the outbreak of COVID-19. However, the frequency of handwashing has significantly increased, thanks to the emphasis placed on this practice since the onset of the health crisis.
Product innovation is set to focus on natural ingredients and sustainable attributes
Bath and shower is mainly driven by bar soap, which is a very mature category in the country. In this context, innovation will be key to continued growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Peru?
- Which are the leading brands in Peru?
- How are products distributed in Peru?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Peru - Category analysis
KEY DATA FINDINGS
Bath and shower grows moderately due to economic restrictions and lower demand during cold weather
Colgate-Palmolive Perú SA maintains its leadership while being the most dynamic player
Small local grocers continue to lead, while pharmacies and direct selling gain importance
Growth is set to be driven by a stronger economy and warmer weather
Peruvians will return to pre-pandemic hygiene habits reducing the use of hand sanitisers
Product innovation is set to focus on natural ingredients and sustainable attributes
Beauty and Personal Care in Peru - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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