PROSPECTS AND OPPORTUNITIES
Population growth and rising hygiene-consciousness should support stable demand
Despite the recent hike in VAT in Israel, growth in bath and shower current value sales looks set to slow further in 2025, albeit only slightly. This is primarily because a more stable inflationary environment should alleviate pricing pressures to some extent.
Use of body powder expected to continue declining due to safety fears
Body powder is expected to see volume and current value sales contract throughout the forecast period. Demand in this category has collapsed in recent years due to safety fears following the launch of several lawsuits over claims that talc-based varieties sold under leading brand Johnson's contained carcinogenic substances.
Demand for products with natural formulas set to remain strong
As with other areas of the Israeli beauty and personal care market, products with a higher concentration of natural ingredients are expected to become more popular in bath and shower categories over the forecast period. This is primarily due to rising awareness of the potential health hazards of parabens, phthalates, sulphates etc, though demand will also be buoyed by concerns about the negative environmental impact of such synthetic substances.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Israel?
- Which are the leading brands in Israel?
- How are products distributed in Israel?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Israel - Category analysis
KEY DATA FINDINGS
Rising prices and economic concerns subdue demand
Cosmopharm extends its already sizeable lead
Discounters remains the leading distribution channel
Population growth and rising hygiene-consciousness should support stable demand
Use of body powder expected to continue declining due to safety fears
Demand for products with natural formulas set to remain strong
Beauty and Personal Care in Israel - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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