PROSPECTS AND OPPORTUNITIES
Natural and gentle ingredients are set to drive innovation
The outlook for bath and shower in Hong Kong is extremely positive, with both retail volume and value sales (at constant 2024 prices) set to record strong growth over the forecast period. The use of natural and gentle ingredients in bath and shower will continue to drive future development.
Rise of sustainability due to environmental concerns
Consumers in Hong Kong are increasingly concerned about environmental issues, particularly plastic pollution and the impact of their consumption on the planet. This is set to fuel demand for products with minimal packaging, refillable options, and those made from sustainable and biodegradable materials.
Aesop's rise to prominence in bath and shower
Aesop's rise to prominence in bath and shower can be attributed to several factors. Consumers in Hong Kong increasingly seek natural and ethically-sourced beauty products.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Different seasons influence sales of bath and shower in Hong Kong
Leading brands launch new products and packaging
Health and beauty specialists leads distribution, while e-commerce sales surge
Natural and gentle ingredients are set to drive innovation
Rise of sustainability due to environmental concerns
Aesop's rise to prominence in bath and shower
Beauty and Personal Care in Hong Kong, China - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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