PROSPECTS AND OPPORTUNITIES
Healthier and more active lifestyles to drive uptake of bath and shower
Despite its relative maturity, bath and shower in the Philippines is still perceived to have significant room for growth in volume and value terms. With the ongoing importance attached to health, consumers are expected to pursue more active lifestyles, including engaging in sports and recreational activities.
Whitening and moisturising effects remain popular among women
Female consumers are expected to become more conscious about their appearance due to an increase in social gatherings, which will support demand for bath and shower products over the forecast period. Women are keen to improve the way they look, with healthy looking skin and smelling fresh both desirable qualities.
Growing interest in more sustainable formats
With Filipinos being more conscious of the need to be more sustainable and protect the environment, brands will explore new packaging innovations, such as providing bottles and refill bundles for bath and shower products. In doing so, brands can meet their sustainability goals and consumers can feel they are making a positive contribution to supporting the planet.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in the Philippines - Category analysis
KEY DATA FINDINGS
Bath and shower thrives due to strong importance placed on hygiene and aesthetics
Multinationals enjoy strong position in bath and shower
Bath and shower purchases are concentrated in grocery channels
Healthier and more active lifestyles to drive uptake of bath and shower
Whitening and moisturising effects remain popular among women
Growing interest in more sustainable formats
Beauty and Personal Care in the Philippines - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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