PROSPECTS AND OPPORTUNITIES
Growth predicted for bath and shower over the forecast period
Looking ahead, bath and shower is projected to experience significant volume and current value growth during the forecast period. While prices are rising, the rate is slowing, which will ensure bath and shower products remain affordable.
Bar soap set to remain the largest subcategory thanks to its ubiquity
Bar soap will be the most popular and dynamic subcategory over the forecast period due to its traditional profile and affordability. The presence of numerous local manufacturers will help ensure access to reasonably priced options.
Bath additives will see significant innovation from local players
There has been a significant rise in bath additives from both existing and new local manufacturers. This surge in local production is primarily attributed to the reduced availability of imported brands following the recent currency devaluation, which led to a significant increase in the prices of imported products.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Egypt - Category analysis
KEY DATA FINDINGS
Current value growth in 2024 as a result of essential nature of the category and price increases
Unilever Mashreq SAE retains the lead thanks to diverse range and strong consumer loyalty
Johnson & Johnson leads in 2024, thanks to diverse portfolio across subcategories
Growth predicted for bath and shower over the forecast period
Bar soap set to remain the largest subcategory thanks to its ubiquity
Bath additives will see significant innovation from local players
Beauty and Personal Care in Egypt - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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