PROSPECTS AND OPPORTUNITIES
Continued declines for body powder and bar soap
Bath and shower is expected to see a low positive retail value CAGR at constant 2024 prices during the forecast period. Only slow growth is anticipated, as consumers struggle to balance higher-end purchases with the desire for discounts.
Entry of new regional brands
In Singapore, consumers are increasingly looking for brands that integrate seamlessly into urban lifestyles, while offering personalisation. The current mass products in the market from heritage brands might not be able to pivot towards consumer demand with the same pace.
Innovation in all areas
To succeed in beauty and personal care, including bath and shower, brands will need to continuously innovate to align with consumers’ values and meet their expectations. The reinvention of packaging seems to be a reasonable step, as Singaporeans are growing increasingly conscious about the environmental impact of plastic.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Singapore - Category analysis
KEY DATA FINDINGS
The shift towards thoughtful consumerism
Multiple brands gradually exit mature categories
Continued dominance of offline retail
Continued declines for body powder and bar soap
Entry of new regional brands
Innovation in all areas
Beauty and Personal Care in Singapore - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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