PROSPECTS AND OPPORTUNITIES
Decline in cross-border shopping will continue to boost domestic sales
The rate of growth in retail constant value sales of bath and shower will accelerate sharply in 2025 and be significantly higher across the forecast period as a whole than in the review period, as cross-border shopping in neighbouring Argentina continues to decline. The main companies in the category are expected to continue their current promotional and discounting strategies to attract customers.
Sustainable products will grow in popularity
Over the course of the review period, increasing numbers of Uruguayans actively sought out beauty and personal care products made using natural ingredients, and this trend became more evident in bath and shower towards the end of the review period. In addition, products which have been developed without the use of animal testing are also becoming more popular in bath and shower and across the wider beauty and personal care industry.
Supermarkets to remain the key distribution channel
During the forecast period, supermarkets will remain the leading retail distribution channel for bath and shower. The main advantages of supermarkets are the wide footprint of the channel throughout the country and the fact that these retail outlets are frequented by consumers of all income levels.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Uruguay?
- Which are the leading brands in Uruguay?
- How are products distributed in Uruguay?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Uruguay - Category analysis
KEY DATA FINDINGS
Decrease in cross-border shopping and disinflation underpin rebound in retail current value sales
Unilever del Uruguay SA and Colgate-Palmolive Inc SA remain dominant
Supermarkets remain the dominant distribution channel, but pharmacies and e-commerce pose a threat
Decline in cross-border shopping will continue to boost domestic sales
Sustainable products will grow in popularity
Supermarkets to remain the key distribution channel
Beauty and Personal Care in Uruguay - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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