PROSPECTS AND OPPORTUNITIES
Adoption of new hygiene habits in young Dominicans gives dynamism to specific products
Bath and shower will maintain a positive performance over the forecast period, in both value and volume terms, albeit with value remaining higher than volume. It is expected that the majority of local consumers will continue to seek a balance between claims of improved dermatological formulations and affordability in price.
Private labels expected to continue gaining ground in bar soaps
Although there is evidence of a certain migration from the use of bar soaps to liquid soaps, this process is still slow, and the affordable price of bar soaps continues to be a budgetary ally for Dominican consumers in a market with high price sensitivity.
Dominican consumers increasingly demand bath and shower products that offer visible skin improvements.
The search for healthier-looking skin is a trend among Dominican consumers across the board, regardless of their socioeconomic segment. Consumers tend to pay more attention to product formulations and value those which claim to provide viable, concrete benefits to the skin, that go beyond mere cleansing.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Dominican Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Dominican Republic?
- Which are the leading brands in Dominican Republic?
- How are products distributed in Dominican Republic?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Dominican Republic - Category analysis
KEY DATA FINDINGS
Bath and shower sees a balance between affordability and a greater willingness to use different products for different body areas
Bath and shower has a high concentration of global companies with Colgate-Palmolive in the lead
Income asymmetry among local consumers is a determining factor in choosing the purchasing channel
Adoption of new hygiene habits in young Dominicans gives dynamism to specific products
Private labels expected to continue gaining ground in bar soaps
Dominican consumers increasingly demand bath and shower products that offer visible skin improvements.
Beauty and Personal Care in Dominican Republic - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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