PROSPECTS AND OPPORTUNITIES
Strong momentum maintained by rising hygiene consciousness, premiumisation of bar soaps, and shift to body wash
Bath and shower is expected to continue its strong momentum into 2025, led by rising hygiene consciousness, the premiumisation of bar soaps, and the ongoing shift toward body wash in urban and semi-urban areas. Consumers will increasingly demand multifunctional products, such as soaps that combine germ protection with moisturising benefits, or body washes that offer skin brightening and aromatherapy.
Dynamic body wash
Body wash/shower gel is expected to be the most dynamic category within bath and shower, especially as brands invest in mid-tier and affordable body wash SKUs to cater to middle-income consumers. Penetration in tier-2 cities like Multan, Faisalabad, and Sialkot is expected to rise due to growing exposure via social media, influencer content, and modern retail chains.
Sustainability and format convenience key for innovation
Innovation in 2025 and beyond is anticipated to focus on sustainability, format convenience, and experiential bathing. Growth is therefore expected in eco-packaged bar soaps, refillable body wash pouches, and solid body cleansers that appeal to eco-conscious consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Pakistan?
- Which are the leading brands in Pakistan?
- How are products distributed in Pakistan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Pakistan - Category analysis
KEY DATA FINDINGS
Rising hygiene awareness drives dynamic growth in 2024
Unilever Pakistan leads with its broad product portfolio
E-commerce expansion due to increasing urban digital penetration, mobile-first shopping behaviours, and platform-led discount campaigns
Strong momentum maintained by rising hygiene consciousness, premiumisation of bar soaps, and shift to body wash
Dynamic body wash
Sustainability and format convenience key for innovation
Beauty and Personal Care in Pakistan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!