PROSPECTS AND OPPORTUNITIES
Body care to continue benefiting from self-care trend
Body wash is increasingly benefiting from the self-care trend in South Africa, as consumers look for ways to elevate everyday routines into moments of indulgence and wellness. Unlike traditional bar soap, body wash is often perceived as a more luxurious and pampering option, offering pleasant textures, appealing fragrances, and skin-nourishing ingredients that align with the desire for self-care.
Social media will play a key role in reshaping hygiene and grooming routine
TikTok trends that showcase shower routines and body care layering are demonstrating how to use multi step regimens with aesthetically pleasing, fragrant and skin enhancing products. Such trends have transformed basic bath and shower hygiene into a form of self-expression and indulgence, especially among Gen Z and millennial consumers.
Rising interest in bath and shower products with natural ingredients
There is strong potential for key players in the bath and shower category to drive growth by tapping into South Africa’s deep-rooted preference for natural ingredients. Many local consumers are increasingly conscious of what they apply to their skin and actively seek products free from harsh or harmful chemicals.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in South Africa - Category analysis
KEY DATA FINDINGS
Bar soap remains popular among consumers due to habit persistence and affordability
Unilever South Africa maintains its strong lead
Supermarkets leads in the distribution of bath and shower products
Body care to continue benefiting from self-care trend
Social media will play a key role in reshaping hygiene and grooming routine
Rising interest in bath and shower products with natural ingredients
Beauty and Personal Care in South Africa - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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