Sales of bath and shower products are expected to increase steadily over the forecast period, supported by a continuation of trends observed in the review period. As Moroccan consumers become more discerning, their preferences are shifting beyond basic hygiene to include products that deliver added functional and sensorial benefits.
A growing trend expected to shape the category during the forecast period is the increasing use of argan oil across both bar soap and shower gel. As a traditional Moroccan ingredient renowned for its moisturising and skin-rejuvenating properties, argan oil continues to enjoy widespread appeal among local consumers.
Product innovation is expected to remain a key growth lever, with manufacturers continuing to invest in multi-functional, sensorial and naturally positioned formulations. Building on launches seen in the final years of the review period, such as L’Oréal Men Expert’s 5-in-1 shower gel with carbon for face, body, hair, shaving and moisturising, or Nivea Men Boost’s 3-in-1 variant, brands are likely to expand hybrid solutions that offer maximum convenience for consumers with busy lifestyles.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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