PROSPECTS AND OPPORTUNITIES
Evolving consumer preferences will drive gradual premiumisation
Sales of bath and shower products are expected to increase steadily over the forecast period, supported by a continuation of trends observed in the review period. As Moroccan consumers become more discerning, their preferences are shifting beyond basic hygiene to include products that deliver added functional and sensorial benefits.
Argan oil’s presence continues to expand across the category
A growing trend expected to shape the category during the forecast period is the increasing use of argan oil across both bar soap and shower gel. As a traditional Moroccan ingredient renowned for its moisturising and skin-rejuvenating properties, argan oil continues to enjoy widespread appeal among local consumers.
Functionality and natural claims will remain at the forefront of innovation
Product innovation is expected to remain a key growth lever, with manufacturers continuing to invest in multi-functional, sensorial and naturally positioned formulations. Building on launches seen in the final years of the review period, such as L’Oréal Men Expert’s 5-in-1 shower gel with carbon for face, body, hair, shaving and moisturising, or Nivea Men Boost’s 3-in-1 variant, brands are likely to expand hybrid solutions that offer maximum convenience for consumers with busy lifestyles.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Morocco - Category analysis
KEY DATA FINDINGS
Rising preference for liquid formats drives structural shifts in consumer behaviour
Local brands strengthen leadership through pricing and reach
Traditional retail remains dominant, but modern formats gain ground
Evolving consumer preferences will drive gradual premiumisation
Argan oil’s presence continues to expand across the category
Functionality and natural claims will remain at the forefront of innovation
Beauty and Personal Care in Morocco - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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