PROSPECTS AND OPPORTUNITIES
Innovations and multifunctional products will play important roles, led by body wash/shower gel
Sales of bath and shower are expected to see only a small current value CAGR over the forecast period, mainly focussed on the most popular categories, such as body wash/shower gel. Meanwhile, categories such as body powder, bath additives, and hand sanitisers are being increasingly seen as old-fashioned and unnecessary.
E-commerce and discounters set for further healthy growth
While hypermarkets are expected to remain an important distribution channel over the forecast period, discounters and e-commerce are likely to gain further category penetration. Discounters will continue to capitalise on offering low prices to price-sensitive consumers, who will continue to seek affordable options.
Refillable formats will attract further attention over the coming years
The increasing trend towards more sustainable products and packaging will continue over the forecast period, with ongoing efforts from players to meet these trends, and ensure their products and packaging are more environmentally friendly. Increasing the proportion of recycled materials will play a strong role, as manufacturers and retailers aim to lower their carbon footprints overall.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in the Czech Republic - Category analysis
KEY DATA FINDINGS
Bath and shower records somewhat flat value sales, while volumes improving albeit still negative
New launches and product innovation drive the category
Distribution of bath and shower products remain largely unchanged
Innovations and multifunctional products will play important roles, led by body wash/shower gel
E-commerce and discounters set for further healthy growth
Refillable formats will attract further attention over the coming years
Beauty and Personal Care in the Czech Republic - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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