Sales of bath and shower are expected to see only a small current value CAGR over the forecast period, mainly focussed on the most popular categories, such as body wash/shower gel. Meanwhile, categories such as body powder, bath additives, and hand sanitisers are being increasingly seen as old-fashioned and unnecessary.
While hypermarkets are expected to remain an important distribution channel over the forecast period, discounters and e-commerce are likely to gain further category penetration. Discounters will continue to capitalise on offering low prices to price-sensitive consumers, who will continue to seek affordable options.
The increasing trend towards more sustainable products and packaging will continue over the forecast period, with ongoing efforts from players to meet these trends, and ensure their products and packaging are more environmentally friendly. Increasing the proportion of recycled materials will play a strong role, as manufacturers and retailers aim to lower their carbon footprints overall.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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